Director, Paid Media Analytics

Join Sallie Mae

When you join Sallie Mae, you become a champion for all students. We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them start smart. Learn big. Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way. We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for studentsand for each other. This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work. Feeling your best allows you to do your best. Our benefits take care of the whole youfrom physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more. We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills. Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Director of Paid Media Analytics will lead the strategy, measurement, and optimization of all paid media campaigns that support our Student Lending line of business. This senior leader will work collaboratively with various business units to drive strategic paid media investment decisions. The candidate will leverage advanced analytics to maximize campaign effectiveness. The role requires deep expertise in digital marketing, multi-touch attribution, financial analytics, and team leadership in a highly regulated environment.

What You'll Do

Analytics and Measurement

• Oversee the development of comprehensive measurement frameworks for paid media performance and optimization across all channels (search, social, email, direct mail, etc.).
• Drive the transition to advanced, full-funnel measurement and attribution models to accurately quantify marketing efficiency and ROI.
• Collaborate with data science and analytics teams to refine methodologies for measuring media's impact on customer acquisition, engagement, and lifetime value.
• Utilize data visualization tools (e.g., Power BI) to create automated, digestible dashboards and reports for key business partners and executives.

Strategy and Planning

Execution and Optimization

Team Leadership

Compliance and Reporting

What You Have

Experience : 10+ years of progressive experience in marketing analytics, with a significant portion focused on paid media and attribution. Financial services or fintech experience is highly preferred.

Education : Bachelor's degree in a quantitative field such as Finance, Statistics, Economics, or Computer Science. An advanced degree is a plus.

Technical Skills :

Leadership : 5+ years of experience managing and developing a team of analysts.

Communication : Excellent written and verbal communication skills, with the ability to convey complex information to a variety of stakeholders.

Soft Skills : Proven strategic thinking, strong problem-solving skills, and a results-driven mindset.

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job.

Our benefits take care of the whole youso you can build your work around your life (not the other way around!).

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, veteran status or any other characteristic protected by federal, state or local law.