Creative Marketing Manager Job at Lowe's in Mooresville

Overview

The Creative Marketing Manager’s primary role is to lead the development and execution of high-impact marketing campaigns tailored to Pro customers in the property management, maintenance, and repair sectors. This role blends strategic thinking with creative leadership, driving brand engagement and customer acquisition through innovative storytelling and design.

Responsibilities

• Develop and lead strategies that resonate with Pro customers (e.g., contractors, property managers, maintenance teams)
• Collaborate with internal teams and external agencies to produce high-quality creative assets
• Ensure consistent brand messaging and visual identity across all Lowe’s Pro Supply touchpoints
• Elevate the Lowe’s Pro Supply brand through storytelling, design innovation, and customer-centric messaging
• Oversee the creative lifecycle from concept to execution, including timelines, budgets, and performance metrics
• Partner with merchandising, sales, and digital teams to align creative efforts with product launches and promotions
• Analyze campaign performance and optimize creative strategies based on data insights
• Foster a collaborative, fast-paced, and results-driven creative culture
• Manage relationships with external creative partners and vendors

Minimum Qualifications

Preferred Qualifications

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

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