Marketing Director Job at BIC Recruiting in Houston

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COMPANY OVERVIEW : Our client provides industrial design / build services across the Texas Gulf Coast region

POSITION TITLE : Marketing Director

COMPENSATION : Competitive Base + DOE

BENEFITS : Standard package

LOCATION : Houston, TX

SUMMARY : This role is responsible for overseeing the full spectrum of marketing activities to support a wide range of industrial capital projects ensuring strategic alignment, brand consistency, and market engagement across all efforts.

Duties Or Responsibilities

Lead and execute marketing strategy to support corporate goals, focusing on lead generation, client engagement, and brand awareness across EPC, modular, and energy transition markets

Own the brand, ensuring clear messaging, consistent positioning, and a strong presence in the market through digital, print, events and public relations

Oversee all marketing functions, including content, digital, SEO, analytics, advertising, events and sales support

Develop targeted campaigns for different verticals and customer profiles, in collaboration with BD and Operations teams

Generate and manage marketing-qualified leads through high-performing programs and data-driven insights

Guide market research and competitor analysis to identify opportunities and support strategic business decisions

Drive collaboration across departments to support proposal efforts, client communications and new business initiatives

Represent at industry events, trade shows, and client engagements, strengthening our presence and relationships in the market

Track performance metrics and KPIs, adjusting tactics and resources for optimal marketing ROI

Experience And Qualifications

Bachelor’s degree in marketing or related field required; MBA preferred

10-15 years of B2B marketing experience in oil & gas, EPC, or heavy industrial sectors

Proven success leading strategic, multi-channel marketing for technical services

Strong understanding of energy and chemical markets (upstream, midstream, downstream, energy transition)

Experienced in managing teams, agencies, and cross-functional initiatives

Skilled in digital marketing, SEO, content strategy, CRM (HubSpot), paid media, and analytics

Proficient with marketing tools such as Google Analytics, LinkedIn Ads, SEM platforms, and CMS platforms (Webflow, WordPress)

Advanced in Microsoft Office (Word, Excel with dashboards / pivots, PowerPoint) and Adobe Illustrator; Canva or Photoshop a plus

Strong communicator with leadership, stakeholder alignment, and data analysis capabilities

Experience in creative direction (design, video, brand storytelling) and optimizing web structure and UX

Track record of aligning marketing with sales and BD to drive revenue and growth

Willingness to travel occasionally for events, site visits, and client meetings

PLEASE NOTE : We try to respond to everyone who applies for our jobs, but in periods of high activity it may not be possible. We hope we can personally help you find your new job and wish you success in your job search. For more information please email Toni Rosario at trosario@bicrecruiting.com.

Seniority level Seniority level Director

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Executive Offices

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