Marketing Data Analyst

A company is looking for a Marketing Data Analyst.

Key Responsibilities

Analyze campaign and channel effectiveness to identify optimization opportunities

Develop and maintain dashboards and reports tracking marketing performance and ROI

Conduct cohort, segmentation, and attribution analyses to inform targeting strategies

Required Qualifications

Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field

3-5 years of experience in marketing analytics or a related data-focused marketing role

Strong proficiency in SQL and experience with data extraction and manipulation

Hands-on experience with BI and data visualization tools (e.g., Tableau, Looker)

Solid understanding of key marketing metrics such as CAC, LTV, and ROI