Marketing Analytics Mgr

Marketing Analytics Manager

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

The Marketing Analytics Manager plays a key operational role across a range of marketing insight and enablement activities, including market research, competitive intelligence, data visualization, and CRM-related support. In this role, you help ensure commercial teams have access to timely, high-quality insights and tools that drive decision-making and support business growth.

The primary responsibilities of this role are to :

• Support the execution of primary market research projects, including survey programming, data collection, scheduling, documentation, and coordination with external vendors;
• Maintain and organize syndicated data sources, dashboards, and internal research libraries to support on-demand access to market insights;
• Coordinate the collection and summarization of competitive intelligence, including monitoring of public sources, competitor materials, and third-party reports;
• Analyze marketing performance and campaign effectiveness, identifying trends and opportunities to optimize engagement and impact;
• Contribute to forecasting and customer segmentation analyses to inform strategic planning and commercial execution;
• Analyze and synthesize research findings and business intelligence to generate clear, actionable insights for commercial and marketing teams;
• Provide operational CRM support to enable sales, marketing, and service automation.

This role will be based in Indianola, PA (or other Bayer site in the Pittsburgh, PA area). Visa sponsorship may be offered for this role.

Bayer seeks an incumbent who possesses the following :

This role offers an exciting opportunity to contribute to the success of our commercial and marketing teams by delivering impactful insights and enabling data-driven decision-making. Join us and be part of a team that drives innovation and growth! This posting will be available for application until at least 11 / 17 / 2025. Employees can expect to be paid a salary between $96,229.00 to $144,344.00. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data / ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.