Senior Growth Marketing Manager

Job Description

Job Description

Our mission

We're making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work : no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across 9 countries and are growing fast.

Our goal is to make Africa the first cashless continent and that's where you come in...

How you'll help us achieve it

Wave is now the largest financial institution in Senegal, with over 7 million users. And we're still in the early days of our product roadmap and potential impact on people's everyday lives.

Do you have strong analytical skills, love delving into campaign performance, and can harness data-driven insights and innovative strategies to drive growth? If so, we would love to hear from you!

We are seeking a Growth Marketing Manager who will play a key role in developing and executing data-driven strategies to enhance customer acquisition and engagement. You will work across marketing channels to find opportunities to scale our growth more effectively.

In this role, you'll;

• Co-develop and execute data-driven growth marketing strategies to drive user acquisition, activation, and retention.
• Contribute to driving organic growth in our new and emerging markets as we are scaling the business in different markets.
• Optimize offline and online marketing channel strategies to improve conversion rates and maximize ROI.
• Work cross-functionally with product, analytics, and operations teams to enhance customer acquisition and engagement strategies.
• Leverage customer insights, A / B testing, and analytics to refine messaging, user journeys, and campaign effectiveness.
• Project manage and scale growth experiments and implement processes to optimize marketing efficiency.
• Analyze growth metrics and develop regular reporting to measure performance and inform strategic decisions.

Key details

Subsidized health insurance for you and your dependents and retirement contributions (both vary from country to country).

Requirements

You might be a good fit if you

Our team

How to apply

Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.

We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.

Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.