Marketing Manager Home Care

Golden Years In Home Senior Care -

POSITION SUMMARY

Golden Years Home Care is seeking a dynamic and self-motivated Sales and Marketing Manager to drive growth and expand our presence in the home care industry. The ideal candidate will be a career-minded professional who thrives in developing new contacts and excels in a competitive environment. Responsibilities include generating and closing leads, tracking referral source development, running events, and managing personal schedules. A background in sales and marketing is essential, with a strong ability to handle rejection, manage time effectively, and operate independently. The role demands an aggressive, results-oriented individual who can navigate challenges and stay resilient under pressure. Industry experience is advantageous but not mandatory. This position offers a base salary plus commission and potential profit sharing contingent upon meeting quarterly goals.

ABOUT THE COMPANY

At Golden Years Home Care, we are dedicated to enriching the lives of seniors by providing personalized in-home care with compassion and respect. Our mission is to ensure our clients can enjoy their golden years in the comfort and safety of their own homes, surrounded by their cherished memories. We are committed to delivering high-quality care that is tailored to the unique needs of each individual and their family.

Our team is composed of experienced and caring professionals who are not only trained in the best practices of senior care but also embody our core values of trustworthiness, loyalty, and professionalism. We believe in creating a positive impact on the lives of our clients and their families, making every day meaningful.

At Golden Years, we understand that our work is more than just a service—it's about building lasting relationships and being a trusted companion in our clients' journeys. By choosing us, families receive peace of mind knowing that their loved ones are in capable and caring hands.

OBJECTIVES

● Generate a minimum of 20 qualified leads per month through various marketing channels.

● Achieve a sales conversion rate of at least 60% demonstrating effectiveness in closing deals.

● Meet or exceed quarterly revenue targets as set by the organization.

● Successfully plan and execute a minimum of marketing events per quarter to increase brand visibility and engagement.

● Develop and maintain relationships with at least 50 new referral sources per quarter.

● Expand market reach by entering new geographic or demographic markets within the year.

● Submit accurate and timely weekly reports that track sales activities, lead generation, and market trends.

● Effectively schedule and manage the marketing team’s activities to ensure optimal productivity.

● Increase brand awareness through targeted marketing campaigns and public relations efforts or higher for efforts

● Participate in professional development opportunities per year to enhance skills in sales and marketing.

● Implement innovative marketing strategies or tools annually to stay ahead of industry trends.

EDUCATION AND EXPERIENCE

● High School or higher degree

PHYSICAL REQUIREMENTS

● Prolonged periods of time standing, speaking, walking, and/or sitting at a computer

● Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Golden Years In-Home recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.