Manager / Senior Manager, Global Marketing

About Us :

NEST NEW YORK has a unique approach to fragrance, artfully blending notes of the familiar, the exotic, and the unexpected. Crafted with master perfumers and the finest ingredients, our award-winning fragrances transform the everyday through scents that transport, inspire, and captivate the senses. Since 2008, NEST NEW YORK has evolved into a premium lifestyle brand, expanding beyond fragrance and home collections into wellness, personal care, and fragrance technology.

About the Role :

The Senior Manager, Global Marketing plays a key role in the development, implementation and presentation of the individual brand. They will have a strong background in the beauty and fragrance industry, a deep understanding of consumer behavior, and a proven track record of successfully launching innovative products and scaling brands. The individual will be responsible for shaping the brand strategy, positioning, innovation, and marketing campaigns for the designated category. The incumbent will combine industry trends, their refined aesthetic, and consumer centric mindset to continue to elevate the brand.

Job Duties and Accountabilities :

Brand Strategy :

• Develop and execute a comprehensive brand strategy for existing products and new launches, that aligns with the company's overall vision, values, and business objectives.
• Develop and execute full 360 campaigns in partnership with the Creative, Sales and Social teams.
• Establish the positioning, target consumer segments, messaging and key attributes.
• Present brand programs at retailer and vendor meetings as needed.
• Collaborate with cross-functional teams, including product development, sales, and operations, to ensure marketing efforts are integrated and aligned with overall business objectives.
• Manage the P&L, adhering or exceeding financial targets.

Innovation

Consumer marketing

Market Insights and Competitive Analysis

Pricing strategy

Leadership and Performance

Qualifications :

Work Location : New York City, Hybrid (3 days in the office)

Pay range and compensation package - $90,000 - $140,000 per year with annual bonus potential.

Equal Opportunity Statement - NEST New York is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.