Senior GTM and Product Commercialization Manager

Senior Gtm And Product Commercialization Manager

Juul Labs' mission is to transition the world's billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world's most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world's best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.

Role And Responsibilities

The Senior Manager, Go-To-Market and Product Commercialization Manager is a high-impact individual contributor responsible for the successful planning, execution, and commercialization of new product launches and market expansion initiatives within designated regions or categories. This role will own the GTM launch process, driving cross-functional collaboration and ensuring flawless execution that aligns with the overarching business strategy.

Working closely with functional leaders in Sales, Marketing, Product, Operations, and Regulatory, the Senior Manager will translate global strategy into detailed, actionable launch plans, manage project timelines, and serve as the core GTM readiness expert to ensure speed, consistency, and alignment across all commercial functions.

Key Responsibilities

• Gtm Planning & Execution Ownership :
• Own the end-to-end GTM execution roadmap for major product launches and new market entries within scope, ensuring alignment with regional market needs and commercial objectives
• Translate high-level GTM strategy frameworks into detailed, cross-functional project plans, timelines, and deliverables
• Serve as the commercial project lead, driving daily and weekly synchronization across all functions (Product, Marketing, Sales, Operations, Finance, Regulatory) to ensure key milestones are met on time and budget
• Manage critical dependencies and resolve complex commercialization roadblocks, proactively mitigating risks that could impact launch timelines or P&L targets
• Present detailed GTM readiness status, risks, and performance forecasts directly to Senior Leadership / Executive teams
• Market Expansion & Execution Playbooks :
• Collaborate with the Commercial Strategy team to assess and prepare for new market entry initiatives, focusing on translating high-level market analysis into specific, executable GTM tactics
• Implement and continuously refine the GTM commercialization playbook and best practices within the assigned regions or categories to ensure operational excellence and consistency
• Gather and synthesize feedback from local teams to inform and improve future GTM processes
• Cross-Functional Leadership & Alignment :
• Foster clear communication and high-level collaboration across functional and regional leadership teams, effectively dismantling silos and establishing shared accountability for successful launch outcomes
• Facilitate GTM readiness discussions among senior stakeholders, manage executive status reporting, and ensure leadership consensus on critical priorities and launch requirements
• Process Improvement & Playbook Development :
• Identify opportunities to streamline and improve the commercialization process
• Develop, document, and maintain a comprehensive product commercialization playbook that outlines best practices, standard processes, roles and responsibilities, and key templates for successful product launches and lifecycle management
• Continuously update the playbook based on learnings from past launches and evolving industry best practices
• Champion the adoption and utilization of the commercialization playbook across the organization
• Perform related duties as assigned, within your scope of practice

Personal And Professional Qualifications

Education

Juul Labs Perks & Benefits

Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Juul Labs also complies with applicable employment eligibility verification requirements. All applicants must have the authorization to work for Juul Labs in the country of employment.

Salary varies by role, level and location, and is dependent on the cost of labor in a given geographic region among other factors. These ranges may be modified at any time.

Tier 1 Range : $162,000 - $202,000 USD

Tier 2 Range : $147,000 - $184,000 USD

Tier 3 Range : $138,000 - $173,000 USD

Tier 4 Range : $133,000 - $166,000 USD