Account Based Marketing (ABM)

ABM MANAGER

The healthcare system is complex, presenting challenges for everyonepatients, doctors, nurses, office managers, and billers alike. At VaxCare, we aim to streamline this complexity, eliminating unnecessary costs and confusion so that practices can focus on their important work : caring for patients. Our innovative solutions include a vaccine management and LARC access platform trusted by over 20,000 active providers nationwide. This service is powered by a multidisciplinary team of dedicated professionals who lead with integrity and a relentless drive to exceed expectations, bringing clarity and efficiency to the often-overwhelming world of healthcare.

The ABM Manager is responsible for orchestrating account-based marketing strategies that align tightly with Sales to drive pipeline growth. This role owns ABM plays across channels, manages targeting and tiering, and ensures coordinated execution between marketing and SDRs. They will design and operationalize ABM programs that deliver personalized experiences for high-value accounts and measure their impact on engagement and revenue.

Key Responsibilities

• Develop and execute ABM strategies for Tier 1 and Tier 2 accounts in collaboration with Sales.
• Own ABM platform operations, including audience segmentation and play logic.
• Coordinate SDR outreach sequences and ensure alignment with ABM campaigns.
• Manage ABM reporting on coverage, engagement, and pipeline influence.
• Partner with Campaign Manager to integrate ABM content into broader marketing programs.

Qualities of the Ideal Candidate

Experience Required

Note : Team Members in this position will be responsible for implementing and acting in accordance with VaxCare's information security policies; protecting assets from unauthorized access, disclosure, modification, destruction or interference; executing specific security processes or activities as assigned by the Information Security and / or Privacy officers; and reporting security events or potential security risks to the organization. Team Members in this role will be involved in the processing of protected patient and / or payment information and will be responsible for ensuring the security and privacy of the information within their scope of work.