Director Go-To-Market & Merchandising - Basketball

Through sport we have the power to change lives. Sport is our past, present, and future and connects deeply with our purpose. We will always strive to expand the limits of human possibilities, to include and unite people in sport and to create a more sustainable world. We are defined by our attitude, Impossible is Nothing. We are rebellious optimists driven by action to shape a better future together. We see a world with possibilities where others only see the impossible. In sport, having the right attitude is key to being successful. Our attitude defines us in our industry and is a mindset that goes back to the days of our founder, Adi Dassler. It shapes our stories, products, and action.

As the hub of the brand, the adidas North American Product Merchandising team drives how our products show up to serve the consumer and elevate our experience. We are brand led storytellers who build product offerings that connect with and inspire our consumer. We build assortments that are brand led, consumer right and appropriately segmented to win in the NAM marketplace.

Purpose & Overall Relevance for the Organization : We are brand led storytellers who build product offerings that connect with and inspire our consumer

Key Responsibilities

• Deliver seasonal product journeys, franchise growth plans, pricing, and develop seasonal flows in partnership with Product Managers & Design to address global market needs to plan for each season.
• Own the planning, curating, landing, and measuring consumer assortments for NAM and work in partnership across markets to ensure assortment is also correct for local relevance.
• Ensure we are landing the right product, at the right time, to the right segmentation, in the right volume and at the right price (across all markets with an ownership to NAM).
• Work, as part of BU senior team, to plan seasonal key segments and growth opportunities.
• Own the GTM operations for global key milestone management & delivery, in addition to NAM milestones, and support key account sell-in (COVAs, Previews, Prelines), working in partnership with product management and NAM sales teams.
• Work in partnership with Product Managers to provide locally specific product creation onto of inline range development for commercial opportunities.
• Influence and drive the GTM category, range plans and consumer insights to internal teams and key strategic retailer
• Develop processes to provide clear market performance overviews (including weekly ST reporting, monthly / quarterly market share overview...etc) that can influence product creation and future planning
• Work closely with NAM planning, sales, and finance partnering on order flow and inventory management.
• Lead and motivate direct reports ensuring best in class mentorship, training and development for category and career growth

Key Relationships

Knowledge, Skills and Abilities

Minimum Qualifications

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE : THIS IS HOW WE WIN WHILE PLAYING FAIR.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title : Director Go-To-Market & Merchandising - Basketball

Brand :

Location : Los Angeles

TEAM : Merchandising & Planning

State : CA

Country / Region : US

Contract Type : Full time

Number : 535277

Date : Oct 8, 2025