Director Customer Marketing - Software

Director Of Customer Marketing-Software For Building Automation

When you join Honeywell, you become a member of our global shaper community. We are a team of thinkers, innovators, dreamers, and doers who make the things that make the future. In Building Automation (BA), we are building our connected future - keeping buildings, and its occupants, smart and safe.

We are seeking a highly motivated and experienced Director of Customer Marketing-Software for BA to join our team. The Director of Customer Marketing-Software for BA defines and drives the BA Software Marketing strategy across Honeywell Building Automation's regions with the goal of demonstrating marketing's impact on revenue and supporting sustainable and profitable organic business growth.

The Director will define the BA Software marketing strategy, processes and activities with a clear focus while shaping and guiding country level channel marketing plans, including campaigns, focused on growth in priority verticals and new product innovations (NPI). This role will lead the BA Software marketing organization and will partner with the BA business leaders to ensure targeted BA growth algorithm and business outcomes. The Director will drive best practices leading to the improvement of partner experience and targeted business outcomes based on customer type, decision journeys, and value propositions.

As part of the BA marketing leadership team, this Director role is also responsible for positioning the business to meet its long-term business goals and objectives. This position will be based in Atlanta, GA and report to the Honeywell BA Senior Director of Marketing.

Responsibilities

• Oversee the development of the BA Software marketing annual plan and budget aligned overall BA business strategy.
• Develop and define the BA Software Marketing strategy plan by country and vertical to drive business growth targets
• Own the strategy and development of priority integrated campaigns, including paid media and ABM, to achieve growth over a defined period in compliance with Global Delivery Models and marketing sourced revenue
• Own audience segmentation and development of strategies to address target segments
• Partner with GBE Presidents and Portfolio Leaders to adjust marketing approach based on business priorities
• Collaborate with General Managers and sales teams to achieve growth targets and pipeline velocity
• Drive product marketing and ensure that new product launches are successful
• Build out BA Software marketing programs and grow relationships with key accounts
• Drive Lead Generation by generating a strong sales pipeline through campaigns and external events
• Partner with Event Planning for Sales kickoff, webinars, training and customer roadshows
• Generate insight and foresight from analytics and identify actions to drive increased share of demand
• Analyze our competitive landscape and customer insights to develop strategic marketing plans
• Propose and manage content strategies that engage our audiences and stimulate sharing
• Manage marketing budget
• Manage, coach, evaluate and develop talent, and hold team members to high standard.
• Drive continuous improvement and seek ways to do things better, faster and more efficiently.
• Work effectively with senior leadership, acting as an advisor and change agent, and work seamlessly with global colleagues in all lines of business and regions.

Qualifications

Must Have :

We Value :

Honeywell is an equal opportunity employer. You will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

About Us

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments powered by our Honeywell Forge software that help make the world smarter, safer and more sustainable.

Job Info