Shopper Marketing Junior Manager

Overview

Barcel USA is looking to hire a dynamic Shopper Marketing Manager who will champion key strategic company pillars to drive the acceleration and growth of our brands. This role will guide the execution of General Market and Hispanic shopper marketing initiatives across the path to purchase. This person is a strategic, highly analytical marketing professional with a strong sense of urgency and the ability to work independently in a fast-paced environment.

Role context

Shopper marketing is an integral component of our integrated trade marketing approach, driving category, brand and share growth with our top retailers. It amplifies our brand's strategies and aligns them with retailer priorities to develop insight-driven programming to drive household penetration on our strategic brands.

Responsibilities

• Manage & customize shopper programs for large format, small format and drug, working with National Accounts and DSD team to create accountability in every program.
• Manage timelines and relationships with shopper partners.
• Collaborate with DSD on accountability of each program.
• Analyze shopper and consumer research, data and insights to develop high-value shopper marketing solutions for retailers that support each brand's marketing strategy.
• Manage account-specific shopper marketing programs from inception to implementation by coordinating with customers, sales, e-commerce, brand marketing, agency, etc., to ensure national strategy is executed at retail.
• Develop partnerships with key retailer marketing contacts, leading co-creation sessions to recommend future strategy and opportunities.
• Lead development, implementation, and execution of shopper strategy with planning and budgeting alongside the sales team.
• Monitor and analyze program performance, communicating findings to sales and cross-functional teams and turning analysis into action.
• Engage Marketing with sales and retailer feedback.
• Develop promotional materials and ensure execution at retail (creative for programs / events).
• Lead development of shopper marketing tactics and materials (brochures, sell sheets, in-store signage, coupons, etc.).
• Manage strategic partnerships, negotiate agreements, and maintain ongoing partner relationships to support the shopper marketing plan.
• Partner with the digital team to activate campaigns across the shopper journey.
• Analyze performance and provide recaps; translate learnings into actionable recommendations.
• Coordinate with sales on requests and results from shopper programs; review with Category Management for timely results.
• Performs other duties as assigned or required.

Qualifications

Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other protected classification. This policy applies to all aspects of employment.

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