Senior Director, Demand Generation

Senior Director, Demand Generation

Henry Schein One is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one. When technology connects, more data is shared, more tasks are automated, and more work gets done. And most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience from first contact and scheduling, to clinical treatment and billing, to ensuring loyalty and recurring care. If you are looking for a growing career that makes a difference, come be part of our team today!

This position is responsible for driving the strategy and execution to accelerate our growth, pipeline and revenue and to drive forward our technology infrastructure as a SaaS company. As Senior Director, Demand Generation, you will oversee the planning, measurement and optimization of our efforts to partner with the commercial teams to generate new prospects and move prospects and customers through the funnel to generate more revenue from our existing base. You will oversee our marketing demand gen, website, marketing analytics and operations, events and partnerships teams to help meet our revenue goals. It is an exciting opportunity to modernize our demand generation function through new tactics and a data-driven focus.

Key Responsibilities :

• Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, customer success, sales enablement, market strategy and insights, product, communications, practice education, creative services.
• Establish and measure key marketing metrics to ensure spend is constantly allocated towards the highest ROI areas
• Optimize all demand generation channels website, account-based marketing programs, paid search, email, events and more
• Lead and define our marketing attribution and lead scoring models, to educate the company and to drive high performance; and select technology that enhances our approach
• Develop and support Partner channel marketing opportunities to expand the impact of demand generation programs
• Work with key stakeholders to build and optimize Account Based Marketing programs.
• Provide executive-level transparency to demand generation results monthly and quarterly
• Manage all demand generation budgets, team and any freelancers or contractors
• Develop a world-class team to be best-in-class in SaaS and healthcare

Specific Knowledge and Skills :

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.