Lifecycle Marketing ManagerVirtualVocations • Alexandria, Virginia, United States
Lifecycle Marketing Manager
VirtualVocations • Alexandria, Virginia, United States
Hace más de 30 días
Tipo de contrato
- A tiempo completo
Descripción del trabajo
A company is looking for a Lifecycle Marketing Manager to design, execute, and optimize marketing programs that drive engagement and conversion.
Key Responsibilities
Design and execute automated customer lifecycle marketing strategies to engage and convert leads
Build and optimize nurture programs in Marketo aligned with buyer journeys
Collaborate with cross-functional teams to ensure consistent messaging and optimize conversion tools
Required Qualifications
Bachelor's Degree in marketing, business, or related field
4-7+ years of experience in B2B SaaS marketing, focusing on lifecycle and demand generation
Hands-on experience with Marketo or similar platforms for email campaign management
Strong understanding of funnel metrics and conversion optimization
Experience with landing pages and lead capture tools
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Lifecycle Marketing Manager • Alexandria, Virginia, United States
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