Director, Lifecycle Marketing - Global VOD

Director, Lifecycle Marketing - Global VOD

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We\'re looking for a leader to join our Lifecycle Marketing team as Director, Lifecycle Marketing - Global VOD to lead the vision and execution of lifecycle marketing programs that turn fans into loyal subscribers and loyal subscribers into lifelong advocates. You\'ll promote personalized, fan-first experiences across owned channels—email, push, in-app, SMS, MMS, WhatsApp, and content cards—powered by Braze. From converting AVOD viewers to onboarding, engagement, and winback, you\'ll activate the moments that matter most. You\'ll build and mentor a high-performing team, manage large budgets and agency partners, and collaborate across Product, Analytics, Regional Marketing, and more to deliver localized, data-driven campaigns that resonate globally.

• Lead global lifecycle strategy across important stages—acquisition, onboarding, engagement, retention, and winback.
• Manage Braze-powered channel execution (email, push, SMS, WhatsApp, in-app, content cards) to curate personalized, fan-first experiences.
• Use AVOD to grow SVOD subscriptions and scale lifecycle programs that boost conversion, reduce churn, and increase.
• Define metrics and build measurement frameworks in partnership with Center for Data and Insights team.
• Build an outstanding data-driven team with clear ownership across lifecycle stages.
• Promote a test-and-learn culture focused on constant progress.
• Collaborate with regional teams to localize campaigns for LATAM, EMEA, and APAC audiences.
• Partner with MarTech, Product, Analytics, Programming, and Marketing to shape and implement fan-first growth programs.
• Present strategy and results to senior leadership and champion lifecycle as an important business driver

In the role of Director, Lifecycle Marketing - Global VOD, you will report to the VP, Retention & Engagement.

We are considering applicants for the locations of San Francisco, Los Angeles, or Dallas.

About You

We get excited about candidates, like you, because...

About the Team

The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Whether for our core streaming service or flywheel businesses, our mission is to promote growth, foster a membership mindset, and maximize lifetime value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks :

#LifeAtCrunchyroll #LI-Hybrid

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It\'s just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Location (City)

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

#J-18808-Ljbffr