(Senior) Customer Marketing Manager - Bellevue

Overview

Aircall is the world’s leading integrated customer communications and intelligence platform for growing businesses. Trusted by over 20,000 companies worldwide, Aircall unifies voice and digital channels into one seamless platform, offering one-click integrations with leading CRMs and over 100 business tools. With real-time, AI-powered insights and feedback, AI agents, and automation, we help sales and support teams save time on routine tasks, uncover opportunities, and deliver exceptional customer experiences. With a global team of 600+ across nine offices, Aircall is transforming how businesses connect with their customers, driving smarter conversations, deeper relationships, and measurable success.

How We Work at Aircall : At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter, you\'ll fit right in.

About the Role

We are seeking a strategic and customer-obsessed Customer Marketing Manager to lead initiatives that drive customer advocacy, expansion, product adoption, and retention and expansion at scale for our global business. This is a unique opportunity to collaborate cross-functionally with Product Marketing, Customer Success, Marketing Ops, Product, and Sales to drive a measurable impact on Aircall’s growth.

This role reports to the Director of Product Marketing and is a hybrid role working in the Bellevue office Monday - Wednesday.

Key Responsibilities

• Advocacy & Community Building Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines. In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews. Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person).
• Voice of the Customer Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements. Drive Customer Expansion Through Multi-SKU Strategy. Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion. Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team.
• Customer Engagement & Retention Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention. Track customer engagement & retention KPIs, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs. Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged. Establish and oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels.

Qualifications

Remuneration & Benefits

$130,000 - $160,000 a year. This base range is not including a 10 percent annual bonus, equity, and other benefits. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience.

Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.

Let’s grow together : Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights. We’re creating a place where great people trust one another and thrive together. People flourish at Aircall and now is the time to be part of the team and the journey we’re on.

Why join us?