Senior Copywriter

Job Description

Job Description

About Us

At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allow homeowners 55+ to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals, we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values : We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for writing and editing short and long-form marketing content for print, web, digital, and social platforms across multiple sales channels and initiatives to meet business goals. Delivers compelling, brand-aligned copy that supports business goals and resonates with target audiences. Also serves as an editor and mentor to more junior writers.

Key Responsibilities and Expectations

• Writes and edits high impact and direct response copy for various formats including mail, shortform social, video and radio scripts, webinars and presentations, email newsletters, and educational content
• Leads concept development for campaigns, brand messaging, and content initiatives across all media (digital, print, social, video, etc.).
• Identifies opportunities to repurpose or iterate existing marketing content across other platforms and channels.
• Interprets briefs and data insights to develop copy that connects emotionally while meeting the lead performance goals
• Helps develop and outline multimedia marketing ideas and content, such as short video spots.
• Stays up-to-date on marketing trends, products, and best practices.
• Coaches and mentors more junior copywriters on internal policies, procedures, and best practices.
• Performs other duties as assigned.

Reports To

Qualifications - Experience / Skills / Competencies

Qualifications - Education - Required

Qualifications - Education - Field(s) / Profession(s)

Compensation

The base salary range for this position is ($84,700 - $126,940) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for the job opportunity is 12 / 17 / 2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and / or expression, marital status, veteran status or other characteristics protected by law.