Brand Local Activation Manager

At HelloFresh, we're at the heart of innovation and customer centricity. As our new Local Activation Manager , you'll be instrumental in driving both local brand awareness and unwavering active customer retention. This role is for a highly organized, collaborative, and hands-on marketer, ready to execute local initiatives that truly resonate with communities and our customers. You'll operate at the intersection of strategic brand planning and on-the-ground execution, with a direct impact on our brand expansion and customer loyalty. You'll report directly to the Marketing Director of HelloFresh US and work cross-functionally across marketing, PR, and data teams.

You will...

• Strategic Market Prioritization & Collaboration : Work closely with the Data Analytics team and Marketing Leadership to analyze market data, identify, and prioritize key areas for investment, ensuring activation efforts align with broader strategic goals.
• Boost Brand Awareness Locally : Lead the strategic and tactical execution of market-specific programs (e.g., events, partnerships, samplings) to significantly drive HelloFresh-US brand awareness and consideration within key hyperlocal communities.
• Cross-Functional Strategy & Delivery : Partner with internal teams (e.g., Brand Strategy, PR, Creative) and external agencies to support the planning process-from initial consumer insight generation to flawless campaign delivery-for both national and city-specific initiatives.
• Drive Customer Engagement & Retention : Be the key implementer for specialized activities and pilot programs (e.g., challenges, raffles, gifting) directed at active customers to directly enhance their experience, build community, and improve long-term retention rates, in close collaboration with our Retention Sr Manager.
• Measure Impact & Report Learnings : Develop and monitor key performance indicators (KPIs) and rigorously track, analyze, and report on the results of all local activations, measuring the impact on brand lift and customer retention metrics to inform future strategies.

You have...

You'll get...

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$120,000-$135,000 USD