Sr. Product Marketing Manager, Mobile

Crawford Group (www.crawfordgroup.com) is seeking a Sr. Product Marketing Manager, Mobile to join our client's team.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization's needs.

Responsibilities :

• Own Engagement and Retention Strategy for Lightroom Mobile :
• Define Lifecycle Marketing strategy and develop a cohesive approach that utilizes the most impactful levers to keep our free and paid customers engaged.
• Collaborate Across Teams :
• Work across Product, GTM, Growth, GTM, ASO, social, and broader marketing teams to drive alignment and execution.
• Lead with Influence :
• Bring clarity and direction in a matrixed org. Align teams with different goals and strong opinions around a common vision.

Qualifications :

5-7 years of product marketing, growth marketing or GTM experience-preferably for a consumer tech product like mobile gaming or a mobile-subscription product (Disney, etc.).

Location : San Francisco, CA

Duration : Full-time, consulting

Rate : W-2 consultant of Crawford Group; benefits available if eligible (Our hourly ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.