Lifestyle Director

Are you passionate about creating unforgettable experiences, building meaningful connections, and shaping the heartbeat of a thriving community? As the Lifestyles Director, you’ll play a pivotal role in bringing people together—transforming a club into a true lifestyle destination. This is more than a position; it’s an opportunity to lead with creativity, inspire engagement, and elevate the everyday experiences of members and residents. If you thrive at the intersection of hospitality, relationship-building, and event-driven energy—and want to leave a lasting impression on a vibrant community—this role offers the chance to make your mark while driving growth, connection, and a sense of belonging.

Job purpose

The Lifestyles Director is responsible for driving membership growth and engagement while enhancing the overall resident experience through diverse lifestyle programs and community relations. This role leads the development, promotion, and execution of recreational, social, and cultural activities, ensuring alignment with the goals of the community and management organization. The Director fosters a vibrant, inclusive environment that enriches residents’ quality of life and supports a strong, connected community.

Duties and responsibilities

• Work with existing residents to assist in the establishment of strong community relations.
• Provide the prospective members, current membership and their guests with friendly, diplomatic, professional and knowledgeable service in the above-mentioned area.
• Plans and coordinates marketing and membership relations programs to promote the Club’s services and facilities.
• Maintains a database of prospective members in Hampton Golf’s CRM application with full insight into the status of all prospects, including pending, closed won and closed lost leads. Maintain prospect follow-up times as directed and deemed appropriate for quantity of leads.
• Actively seek out new business clientele and member prospects and generate leads that develop into sales.
• Present prospective members the facility, generate a strong prospect base and pursue potential membership opportunities for future enrollment into the Club.
• Solicit and acquire new Members while maintaining the integrity of the existing Member base to meet or exceed figures reflected in the annual budget
• Complete processing of Member applications, profiles and membership accounts/cards and update the roster and database.
• Update personnel on new Members, resignations and special needs and interact with departments to enhance the Membership experience. Member retention in the Club is important and working to this end is critical.
• Coordinate Member correspondence with the assistance from the Hampton Golf Marketing department that will help keep everyone informed. Help to integrate new Members into the Club.
• Responsible for coordinating and working closely with the General Manager, Food & Beverage Director, Executive Chef, Director of Golf, and other Company Personnel on all Member & Lifestyle events.
• Be knowledgeable of the club’s membership services, schedule of fees and charges, the billing process, guest policies and rules and regulations.
• Plan, coordinate and implement resident programs, classes, instructors and special community-wide events. In planning, solicits input and involvement from residents to further stimulate participation.
• Assist residents, clubs, chartered clubs and community organizations in the scheduling of facilities, to include programs and room requirements, coordination with other departments, and arrangements for the collection fees as applicable.
• Coordinate the development and publication of the community newsletter and other lifestyle publications assigned.
• Operate within the guidelines, policies, standards and constraints established by Hampton Golf.
• Purchase and maintain supplies within budgetary constraints.
• Protect the assets of the Club.
• Performs other duties as assigned.

Qualifications

• Bachelor’s degree in hospitality management, recreation, marketing, event planning, or a related field (or equivalent experience), preferred.
• Licensed Community Manager Association (LCAM), preferred.
• 3–5 years of experience in lifestyle programming, membership sales & services, or event management preferably in a club, HOA, or resort-style community setting.
• CRM system experience required.
• Prior leadership or supervisory experience in a customer-focused environment.

Working conditions

Work is both indoors and outdoors. Potential exposure to sharp and rapid equipment movement, sharp utensils, harmful chemicals and/or solvents if proper safety procedures are not followed.

This job description does not imply that the above are the only responsibilities assigned to this position. Employees holding this position will be required to perform any on the job related duties as requested. All requirements are subject to possible modification to reasonably accommodate individuals with a disability.

Physical requirements

Good organizational and verbal skills. Ability to use logical and rational thinking to resolve issues. Ability to perform basic – medium level mathematical skills, write and read member & corporate communication and be the lead of membership recruitment on behalf of the Club.

Must have the ability to perform moderate physical work and may be required to lift up to 20 lbs., perform activities such as bending, kneeling, crouching, climbing, reaching, standing, pushing, lifting and grasping for up to 5 hours without sitting. Ability to consistently lift, carry and load adaptive and other sports equipment that may weigh 40 or more pounds, and sustain aerobic activity for 20 consecutive minutes.

Please be advised that all work that requires the use of a ladder more than 8 ft. long must be reviewed by Hampton Golf’s Club Maintenance person. Following an assessment of the situation, a determination will be made as to whether a maintenance team member or subcontractors will perform the necessary maintenance task. No other staff member is authorized to climb to heights exceeding 8 ft. and/or perform such maintenance. In addition, personnel are prohibited from entering facility attics, walking on the roof of buildings and/or from using scaffolding.

Use the following safety precautions when using an 8ft. ladder:

• Correct placement of the ladder. The safest angle for a straight ladder is to ensure it is placed on-fourth the distance from the base to the point of support. “A” frame ladders naturally comply.
• Ensure the ladder is placed on a firm level surface, and do not place the ladder near a doorway.
• Ensure there are non-skid shoes on the ladder.
• If using a medal ladder, be sure that it is not near electrical wires.
• One person on a ladder at one time, and ensure another staff member is holding the ladder in position.
• Never overreach.

Direct reports: None