SBC Communications & PR Manager

Communications And Public Relations Manager

The Communications and Public Relations Manager will oversee the communications and public relations vendors; strategize, lead and execute messaging and public relations campaigns and initiatives that help raise the profile of Stanford Blood Center (SBC) in the community, ensuring the continued development of the SBC brand story for both internal and external stakeholders; define the brand narrative in keeping with organizational objectives, and oversee the quality and consistency of messaging across all channels; oversee and frequently execute public relations, internal and external communications, daily production-related and critical need, research-related and regulatory change control communications, and support marketing campaigns and initiatives through management of content for deliverables and project communications.

What You Will Do

Content and Communications Strategy and Direction

• Develop, implement, and evaluate strategic communications plans to support business objectives and organizational priorities.
• Identify and develop new communication initiatives in collaboration with Marketing and Communications team members, leveraging market insights and data.
• Lead the execution of measurable messaging campaigns, tracking performance through KPIs and analytics to optimize impact.
• Guide the development of messaging frameworks, ensuring brand voice consistency across digital outreach, social media, email, and text messaging.
• Collaborate with the broader team to set engagement goals, implement best practices, and evaluate performance across digital platforms.
• Monitor industry trends, emerging communication opportunities, and potential risks, advising leadership on best practices and innovations.
• Ensure accuracy, consistency, and relevance of all communications materials, core messaging and branding documents, and public-facing content.
• Provide oversight for communications related to large-scale organizational initiatives such as the Diversity, Equity, Inclusion, and Accessibility (DEI-A) program.
• Maintain the communications budget, ensuring effective resource allocation for strategic initiatives.

Internal / External Communications

Public Relations, Crisis Communications and Media Management

Industry Collaboration and Public Partnerships

Comply with governmental regulations and Stanford Health Care and Blood Center policies regarding health and safety. Observe and support good health and safety practices.

Strictly observe privacy and security related policies, procedures and practices to preserve the integrity and confidentiality of medical and other sensitive information pertaining to donors, patients, research subjects, and employees. Act as a responsible information steward and treats information as sensitive and confidential in accordance with federal and state laws and with professional ethics, accreditation standards and legal requirements. Do not disclose protected health information inappropriately.

May be required to enter areas where other individuals work with human blood; potential may exist for unanticipated exposure to bloodborne pathogens by splash or spill.

Education Qualifications

Experience Qualifications

Required Knowledge, Skills and Abilities

Preferred Knowledge, Skills and Abilities

Physical Demands and Work Conditions

Physical Demands

Lifting

Carrying