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Executive Director, Surgical Marketing

Executive Director, Surgical Marketing

MediabistroProvidence, RI, United States
Hace 15 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

Overview

Bausch + Lomb (NYSE / TSX : BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world from the moment of birth through every phase of life. Our mission is simple, yet powerful : helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

The Executive Director of Marketing, Surgical will report to the Vice President and GM of Surgical. This role will focus on product sales across the Surgical Profile(IOLs, Osmolarity, Equipment). This role will be responsible for leading both the HCP and Consumer engagement activities and individuals should have strong understanding of how to incorporate both HCP and patient insights to create a fully executable marketing plan.

This position will have high visibility to executive level decision makers and require strong leadership to ensure alignment across multiple cross-functional teams. The ideal candidate must have excellent interpersonal skills and is collaborative, organized, agile and visionary.

Responsibilities

  • Develop, lead and bring to life a brand strategy by working with both internal and external stakeholders
  • Create and Develop Advisory Board Execution to support the Surgical Business
  • Partner with Pharma Team for KOL, Customer and Shared Business Initiatives
  • Work closely with Tradeshow and Conference Teams to provide Branding and Optimal Customer Engagements
  • Seek and partner with High Performing Ad Agencies that will deliver projects under Budget
  • Lead and develop upstream and downstream marketing activities for both HCP and Consumers
  • Lead cross-functional launch team, including Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research etc.
  • Build strong relationships and engage with HCPs to gain insights
  • Work closely with sales / field management to ensure seamless launches
  • Work closely with R&D to develop a pipeline
  • Plan, execute and measure brand initiatives
  • Put together and deliver strong marketing presentations for executive leadership and other stakeholders
  • Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts
  • Adept at managing budgets
  • Ability to build and mentor team to produce results

Qualifications

  • Bachelors degree in Marketing or related field. MBA / Masters preferred
  • Marketing experience required, prefer 10+ years
  • Eye Care marketinga strong plus
  • Surgical Experience
  • Drive strategy across broad marketing mix including but not limited to Digital, social media, Print Initiatives
  • Experience in managing / leading within a complex matrix organization
  • Ability to work in cross-functional team-based culture
  • Ability to deliver presentations to Sr. management
  • Proven skills in the following : HCP and DTC brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required
  • Domestic Travel required, ability to travel overnight ~20%
  • Comprehensive Benefits

    We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes :

    Medical, Dental, and Vision Coverage

    Flexible Spending Account (FSA)

    Life Insurance

    401(k) Savings Plan

    Employee Stock Purchase Plan

    Employee Assistance Plan (EAP)

    Parental Leave Program

    Free Bausch + Lomb Contact Lenses

    Group Legal Services

    Education Assistance Program

    Learn more at

    This position may be available in the following location(s) : Bridgewater, NJ a plus.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

    For U.S. locations that require disclosure of compensation, the starting pay for this role is between (185,000.00 and 240,000.00). The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

    U.S. based employees may be eligible for short-term and / or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

    Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

    To learn more please read Bausch + Lomb’s Job Offer Fraud Statement (

    Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

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