Associate Director of Content & Social Media

Associate Director of Content & Social Media

Careers by Empowering Futures, Building Communities

Imagine going to work each day knowing that your efforts positively impact individuals and communities. As a global movement and the nation's leading nonprofit organization dedicated to strengthening communities through youth development, healthy living, and social responsibility, the YMCA of Greater San Francisco offers more than just a job—we offer a career with a future and the opportunity to make a lasting difference in your community. At the Y, you can uncover your passion and build a lifelong career addressing some of the nation's most pressing social issues.

Our Organizational Culture

At the YMCA of Greater San Francisco, we are committed to demonstrating values that aim to build strong communities where you can Be, Belong and Become. With Truth & Courage, we strive to understand and act on individual and societal truths. We ensure a safe and inclusive environment with Authenticity & Accessibility, allowing everyone to participate according to their needs. Our approach is Dependable & Creative, as we respond to community needs through strong partnerships. Above all, we embody Dignity & Empathy, treating everyone with respect and compassion, and recognizing the inherent dignity in all individuals.

Position Summary

The Associate Director of Content & Social Media is responsible for driving the YMCA of Greater San Francisco's digital storytelling and social media presence. Reporting to the Sr. Executive Director of Marketing & Engagement, this role ensures that content across our web and social channels reflects who we are : welcoming, inclusive, and always evolving.

As both a creative thinker and a hands-on contributor as an individual contributor (IC), this role manages content strategies and social media campaigns that engage audiences, strengthen our brand, and advance organizational goals. The role also ensures digital content is accessible, inclusive, and aligned with our brand voice. Working closely with the Growth Marketing Manager, Digital Marketing Coordinator (Web & Email), and internal teams, this role elevates our digital presence through compelling storytelling, consistent standards, and data-informed decision making.

This is a hybrid role located in San Francisco, CA with a requirement of four (4) days onsite.

Job Responsibilities

Content Strategy

Build and maintain a content editorial calendar aligned with the Y's strategic pillars, campaigns, and community well-being goals.

Lead editorial planning and content calendars across departments to ensure timely, coordinated storytelling.

Develop and manage web and blog content that highlights programs, impact stories, and campaigns.

Ensure all content reflects Y's brand voice, is welcoming and inclusive, and meets accessibility and readability standards.

Partner with the Digital Production Coordinator on SEO structure, content layout, and use of visual assets.

Monitor analytics and user feedback to refine content planning and performance.

Social Media

Implement social media strategies that grow reach, engagement, and brand awareness.

Create, curate, and publish content across the Y's consumer-facing social media platforms.

Track trends, monitor analytics, and adjust social strategies to optimize performance.

Collaborate with Growth Marketing Manager on integrated digital campaigns, ensuring consistency across web and social channels.

Provide guidance and training for staff managing branch-level or program-specific accounts.

Minimum Qualifications

3-5 years experience in content production, digital communications, or social media management.

Strong understanding of social media platforms, trends, and best practices.

Experience managing editorial calendars and cross-channel content.

Knowledge of accessibility standards (WCAG) and commitment to inclusive communication.

Experience with CMS workflows (WordPress preferred) and social media platforms (e.g. Hootsuite).

Ability to analyze data (Google Analytics, social insights) and apply insights to improve engagement.

Experience managing translation workflows, including vendor coordination and review processes.

Desired Qualifications (Optional)

Background in nonprofit, membership, or community-focused organizations.

Experience developing governance frameworks and editorial standards.

Familiarity with design or content tools (Canva, Figma, Adobe Creative Cloud).

Multilingual content strategy or translation workflow experience.

Work Environment & Physical Demands

This position requires regular in-office work (4 days / week) and the ability to work at a computer for extended periods. May occasionally require lifting materials up to 25 lbs for events or campaign support. Some evening or weekend work may be required to support special events or critical deadlines.

Disclaimers

Must successfully complete a background screening, including criminal and employment verification. Some positions may also require a credit check.

All duties and responsibilities are essential job functions subject to reasonable accommodation. The YMCA of Greater San Francisco promotes an equal employment opportunity workplace, which includes reasonable accommodation for otherwise qualified disabled applicants and employees. Please contact us if you have any questions about this policy or these job duties.

This job description may not be all-inclusive, and employees are expected to perform other duties as assigned by management. Job descriptions and duties may be modified by management as needed.

Job offers are conditional and contingent upon background clearance. Pursuant to the San Francisco Fair Chance Ordinance and CA Fair Chance Act, we will consider qualified applicants with arrest and conviction records for employment.

The Associate Director of Content & Social Media position offers compensation of $75,000-$107,000 annual. This rate is based on salary benchmarking for similar roles and is aligned with grant fund approvals and requirements for the position.

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