Dental Marketing Manager

Job Description

Job Description

Marketing Manager – Dental Service Organization

Location : Central Massachusetts (based near Worcester, MA)

Travel : Required within Massachusetts, primarily within 50 miles of Worcester

Compensation : Competitive salary with benefits

Position Overview

We are seeking a dynamic and experienced Marketing Manager to lead the marketing function for a growing dental service organization with nine locations across Central Massachusetts. This individual will oversee a team of Practice Relations Directors (PRDs) while managing relationships with external vendors, spearheading referral and grassroots marketing efforts, and coordinating company-wide events, including our continuing education programs.

This is a hands-on leadership role requiring a balance of strategic planning, team leadership, vendor management, and active community engagement. The ideal candidate will have a strong background in multi-location small business marketing, with a proven ability to manage both B2B and B2C initiatives.

Key Responsibilities

Team Leadership & Practice Support

• Provide direct leadership and oversight to PRDs, ensuring they effectively build and maintain referral relationships within their territories.
• Visit practices and referring providers regularly to maintain strong relationships and support escalations as needed.
• Monitor and support field-based PRD activity, ensuring alignment with company goals and effective regional coverage.

Marketing Strategy & Vendor Management

Event Planning & Execution

Financial & Performance Oversight

Qualifications