Confidential is hiring : Vice President of Corporate Marketing in El Paso

Vice President of Corporate Marketing

About the Company

Innovative provider of data analytics software for automotive service departments

Industry

Computer Software

Type

Privately Held

Founded

1997

Employees

201-500

Specialties

• service advisor & tech management
• service pricing
• effective labor rate improvement
• fixed-ops
• price optimization
• service department
• auto dealerships
• service department enhancement
• pricing compliance
• expert coaching
• revenue optimization
• pricesmart
• filesmart
• sellsmart
• marketsmart
• wlri
• wpmi
• and marketing campaigns

About the Role

The Company is seeking a Sr Dir / VP of Corporate Marketing to play a pivotal role in shaping and amplifying its brand story. The successful candidate will be responsible for designing and executing a visionary corporate marketing strategy that positions the company as a market innovator and thought leader. This includes owning and evolving the brand identity and voice, leading awareness programs, and driving high-impact advertising and media strategies. The role demands a strategic thinker with a hands-on approach, exceptional communication and storytelling abilities, and a proven track record in B2B technology marketing. The ideal candidate will have a minimum of 15 years of experience in corporate or marketing communications, with at least 7 years in a leadership role, and a strong background in managing high-performing, distributed teams.

Key responsibilities for the Sr Dir / VP of Corporate Marketing at the company include cultivating relationships with top-tier media and influencers, leading multi-channel communication programs, and driving the positioning of the brand and products to resonate with the target market. The role also involves designing and growing advocacy programs, as well as enhancing the company's social media presence. The candidate should be adept at leveraging data and analytics to inform decision-making and measure marketing impact, and have experience working in a high-growth environment. A Bachelor's degree in a relevant field is required, with a preference for candidates holding an MBA or advanced degree, and certification in Pragmatic Marketing or PMA. The company is looking for a dynamic, creative, and strategic leader who can inspire and develop a high-performing team, and who is passionate about driving growth and innovation in the marketing space.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

Less than 10%

Functions

Confidential