Digital Marketing Specialist

Digital Marketing Specialist

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 7,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You'll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview : The Digital Marketing Specialist plays a crucial role in aligning innovative marketing strategies to technology solutions, along with analyzing marketing performance, tracking key metrics, and providing actionable insights. This position requires a data-driven mindset, advanced analytical skills, technical competency, and proven success in working cross-functionally to optimize marketing efforts.

Job Responsibilities :

• Analyze marketing performance across digital channels (e.g., paid media, organic search, email, social media).
• Track key performance indicators (KPIs) and provide insights to improve marketing campaigns and tool adoption.
• Build, experiment, innovate, and scale new and existing campaigns.
• Promote & train marketing capabilities throughout sales network.
• Analyze user engagement and adoption of marketing tools such as CRM, Social Media, Video, AI, and Performance Marketing tools.
• Support data flow monitoring between proprietary tools, LOS, POS, AI, Video, and CRM.
• Assist with marketing attribution modeling to measure the impact of various marketing efforts.
• Work with the digital marketing team to analyze audience behavior and refine segmentation strategies.
• Evaluate the effectiveness of email campaigns, retargeting, builder tracking, AI, and CRM workflows.
• Work closely with the senior leadership to support strategic initiatives.
• Keep pace with new CRM & digital platform features, integrations, and enhancements
• Provide data-backed recommendations to enhance loan officer marketing adoption and engagement.
• Assist in A / B testing efforts to optimize marketing messaging and creative performance.

Qualifications and Skills :

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.