Brand Strategist

Brand Strategist

We're looking for a Brand Strategist with deep experience to join our team and help shape the future of our brands. The ideal candidate has extensive expertise building foundational brand strategy for world-class brands as well as guiding communications to diverse audiences.

This role will work with company leaders to define brand architecture, craft integrated campaigns, develop directive insights, and steer teams to create real, measurable impact.

This is an opportunity to join an innovative team at a critical moment. This full-time, hybrid role is based in New York City (three days per week in-office), with occasional travel to San Francisco.

In this role you will :

• Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience.
• Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint.
• Collaborate with cross-functional teamsincluding Marketing, Product, Sales, and Designto craft and execute integrated campaigns.
• Create high quality creative briefs, and refining creative solutions along the way (across audiences)
• Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities.
• Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective.

You'll thrive in this role if you have :

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, or other applicable legally protected characteristic.

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.