A company is looking for a Marketing Automation Manager to lead marketing automation initiatives and enhance customer engagement.
Key Responsibilities
Manage and improve automated marketing journeys within Salesforce Marketing Cloud
Build, configure, test, and deploy multi-channel marketing campaigns aligned with business goals
Conduct QA of workflows and partner with teams to evaluate campaign performance and optimize strategies
Qualifications
Bachelor's degree or equivalent experience in Marketing, Communications, Advertising, or a related field
Over 3 years of experience in Marketing Cloud and Email Campaign Management
Proven experience with audience segmentation and A / B or multivariate testing
Knowledge of website analytics tools and proficiency in HTML and CSS
Strong skills in data segmentation and data-driven campaign analysis
Marketing Automation Manager • Boulder, Colorado, United States
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