Director of Marketing 'Auana Resident Shows

Director of Marketing 'Auana Resident Shows

Honolulu, HI

Sales, Marketing and Communications

Full-Time Position

We are looking for our next Director of Marketing to join our team for the newest Resident production for Cirque du Soleil, located in "The Aloha State" of Hawai'i. The main objective of this role is to champion the success of the entire production and financial performance of the show. This position will be a key resource by bringing their in-depth knowledge of local practices and insights in Hawai'i related to things such as, but not limited to personnel management, HR, Sales & Marketing, market-specific insights, and existing connections made through a successful history of partner relationship building. The ideal candidate will have an excellent background in Entertainment management, who will be a good business and people leader with a strong sense or artistic vision that aligns with the Cirque du Soleil Entertainment Group (CDSEG or "Cirque") brand.

The Director of Marketing will have the opportunity to :

• Ensure financial targets, critical KPI's and EBITDA goals are achieved by managing a multi-million-dollar budget with the corresponding functional leaders, including Sales, Marketing, Personnel, Artistic and Technical budgets.
• Lead budget planning, forecasting, and reforecasting processes in collaboration with Finance, Revenue Management, and functional leaders (Sales, Marketing, Personnel, Artistic, and Technical).
• Monitor and manage expenses across show production, marketing, sales, and operations; ensure contracts, partnerships, royalties, insurance, and legal obligations are properly maintained.
• Develop and execute integrated marketing strategies to drive brand awareness, guest engagement, and revenue growth across advertising, promotions, digital, social media, and content channels.
• Oversee PR, media outreach, and influencer strategies to maximize visibility.
• Analyze market trends, customer insights, and competitor activity to inform strategy, optimize ROI, and adapt campaigns dynamically.
• Build and maintain strategic partnerships, sponsorships, and community relationships to expand reach and brand affinity.
• Collaborate with Sales, Operations, Guest Services, and Communications leaders to ensure cohesive messaging and aligned promotional strategies. Develop and manage the annual show performance schedule in partnership with Revenue Management and business teams.
• Track sales patterns daily and implement quick-turn strategies to address trends and maximize results.
• Oversee ticket sales performance and adjust promotional levers to meet revenue and occupancy targets.
• Partner with front-of-house, box office, and facility operations to optimize guest experience and maximize revenue opportunities.
• Lead team meetings across Outrigger management, local management, sales & marketing, and Cirque du Soleil company management.
• Maintain strong communication with Artistic and Technical teams to ensure nightly delivery of the highest quality production.
• Cultivate relationships with industry partners, sales leaders, and community stakeholders.
• Lead, mentor, and develop team members to foster creativity, professional growth, and readiness for future responsibilities.
• Ensure Cirque's vision, values, and policies are clearly communicated, understood, and supported across the show.
• Partner with the Talent team to maintain a positive work environment, drive morale, and manage conflict resolution when needed.
• Provide clear, honest, and transparent communication with direct reports, peers, and partners at all levels.
• Identify and respond to the needs of internal and external stakeholders.
• Complete all other job-related duties as assigned.

What does it take for this role? The following hard skills are the basics of what's needed to be successful in this position :

When you think of your ideal workplace, what comes to mind? For us, it looks (and really is) like this :

Come create with us and let us show you what a "circus family" feels like!

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.