Principal Product Marketing Manager, Project Graph

The Opportunity

Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and editmediain entirely new ways. As aPrincipalProduct Marketing Manager passionate aboutInbound strategy forGenAI creative tools,you’llplay a pivotal role in shaping the future of ’lldeeply understandcreator needs, influence product direction, and collaborate across teams to drive adoption of Fireflyproducts.

The Role

We arehiring aPrincipal Product Marketing Managerto lead marketing strategy and positioning for Firefly’sProjectGraph, a next-generation AI-powered workflow platform designed to give creators precise control over AI-generatedmediaproduction!

ProjectGraph is avisual, node-based workflow builderthat enables creators to design structured, repeatable pipelines by connecting Creative Cloud tools and leading AI models on a flexible canvas. Users can save these workflows as reusable experiences that allow teams to implement sophisticated creative processes without needing to understand the underlying technical complexity. The platform combines industry-leading AI models with deep Creative Cloud integrations to deliver production-ready outputs with precision, consistency, and scale.

WhatYou’llDo

Customer & Market Insights

• Develop a deep understanding ofGenerative AI mediacreation and editing workflows acrosscreator segments.

• Conduct market research and competitive analysis toidentifytrends, opportunities, and unmet needs.

• Translate insights into actionable strategic recommendations.

Product Strategy & Roadmap Influence

• Partner closely with product teams to shape the roadmap forProject Graph.

• Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.

Cross-Functional Collaboration

• Workhand-in-handwithour Outbound PMMteamto develop marketing programs that drive discovery, engagement, and conversion.

• Collaborate with UX research, data science, and analytics teams tovalidatehypotheses and measure impact.

• Align with Adobe’s broader Digital Media teams (, Photoshop, Lightroom) to ensure consistency and alignment.

Messaging & Positioning

• Craft compelling value propositions and product narratives forProject Graph.

• Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.

Go-To-Market Support

• Contribute to launch planning and execution for new image generation and editing features.

• Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns

Thought Leadership & Evangelism

• Stay ahead of generative AI trends and representProject Graphin internal and external forums.

• Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.

WhatYou’llBring

• 10+ years of experience inProductMarketing,ProductManagement, orStrategy roles—preferably in creative tools, AI, or working with creators

• Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.

• Exceptional communication and storytelling abilities.

• Proven success influencing product roadmaps and driving cross-functional alignmentthrough research andinsights.

• Passion for creativity, design, and emerging technologies.

• BA/BS in Marketing, Business or a related field is preferred OR10+ years of product marketing OR equivalent practical experience

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our , , , comprehensive , the , the we serve, and how you can help us advance our mission of empowering everyone to create.