Regional Channel Marketing Specialist (Hybrid - El Segundo, CA)

Job Description

Job Summary (Role Overview)

The Regional Channel Marketing Specialist is responsible for driving end-to-end retail marketing execution across both online and offline consumer touchpoints. This role bridges digital commerce, retail merchandising, paid media, and sales enablement to deliver a seamless omni-channel shopper experience that drives awareness, consideration, conversion, and sell-through across the Americas region.

The position will lead integrated retail marketing initiatives spanning retailer dotcom optimization, digital content syndication, SEO, ratings & reviews, paid media management, in-store merchandising, retail displays, and educational signage. This role works cross-functionally with Sales, Creative, Product Marketing, Analytics, Global Marketing, and external retail partners to ensure consistent brand execution and measurable business impact across all consumer touchpoints.

The ideal candidate is highly collaborative, analytically driven, organized, and passionate about delivering best-in-class shopper experiences online and in-store. The role requires strong project management capabilities, communication skills, strategic thinking, and executional excellence.

Specific Responsibilities

• Execute integrated retail marketing programs across online and in-store channels.
• Ensure retailer experiences align with brand, category, and commercial objectives.
• Partner with Sales and Marketing teams to support launches, promotions, and sell-through initiatives.
• Manage digital content publishing, optimization, and syndication across retailer, marketplace, and channels.
• Optimize SEO, product content, imagery, and digital shelf presence to improve visibility and conversion.
• Oversee retailer scorecards, content audits, ratings & reviews, and performance analytics to drive continuous improvement.
• Execute merchandising strategies including displays, POP, signage, and fixture programs.
• Partner with retailers, agencies, and vendors to deliver impactful in-store experiences.
• Conduct retail audits and support localized packaging and retail asset development.
• Support retail media programs to drive traffic, awareness, and conversion.
• Manage budgets, invoice processing, spend tracking, and ROI reporting.
• Analyze campaign performance to optimize future investments.
• Manage integrated marketing timelines, projects, and cross-functional coordination.
• Ensure deliverables are completed on time and within budget.
• Develop reporting and performance insights to support business decisions and retail strategy.

Education & Experience Requirements

• 3+ years of experience in retail, shopper, digital, eCommerce, or channel marketing.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Experience managing digital content and/or in-store merchandising programs.
• Familiarity with major omni-channel retailers (Best Buy, Walmart, Target, Amazon, etc.).
• Knowledge of content management, syndication, analytics, retail media, SEO, and digital shelf optimization.
• Experience working with agencies, vendors, and retail partners.
• Strong project management, communication, presentation, and collaboration skills.
• Analytical, detail-oriented, and able to translate insights into action.
• Experience with merchandising displays, retail activations, and shopper marketing preferred.
• Consumer electronics or CPG experience preferred.
• Self-starter with a proactive, solution-oriented mindset.

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What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location:

El Segundo, California

Range for this position:

$71,000 - $75,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.