Communication Manager

The Communications Manager supports the overall brand positioning, managing content development, production, and implementation to the highest level of standards. The Manager implements integrated content across channels to ensure consistency with the mission, messaging, and brand identity, while helping identify ways to coordinate messaging priorities across the parish.

The Diocese of Orlando four core values lay the foundation for the work performed by employees:

1. Authenticity: Conviction that God has called us to reflect exteriorly our inner life of faith in our daily living.

2. Respect: Affirming each person’s God-given dignity and uniqueness.

3. Courage: Inspired by this gift of the Holy Spirit, we proclaim and live the Word of God fearlessly and devotedly.

4. Commitment: Individually and collectively, we are steadfast to the team and its purpose.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties and functions, as outlined herein, is intended to be representative of the type of tasks performed within this classification. They are not listed in any order of importance. The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

• Gathers, synthesizes, and creates reports on statistical analysis, including website and social media analytics, to establish the effectiveness of the communication strategy.
• Oversees all content and tracks analytics for social media platforms (e.g., Facebook, Instagram, YouTube).
• Creates compelling graphics for social media using tools such as Adobe Creative Suite and Canva.
• Maintains and updates the Shrine's website, including calendar changes, and directory updates.
• With limited supervision creates, proofreads, and publishes written and visual content for the news/blog website.
• Develops and executes marketing campaigns that generate interest and participation in other related opportunities.
• Liaise with various stakeholders (internal and external) to ensure content is produced in a timely manner.
• Pro-active media engagement to communicate the activities of the Shrine.
• Develops and administers the department budget to ensure expenses and revenue are within the budget.
• Juggles multiple projects and works well under tight deadlines.
• Assists with audio production for steaming mass as needed.

Performs other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

CATHOLIC FAITH

Requires an appreciation and respect for the Catholic Church and its teachings. Church employees must conduct themselves in a manner that is consistent with and supportive of the mission and purpose of the Church. Their public behavior must not violate the faith, morals or laws of the Church or the policies of the diocese.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B.S./B. A.) in Communications, Journalism, Marketing, Business Management or related field from four-year college or university required. Minimum of 5 years related experience, or equivalent combination of education and experience. Photoshop, InDesign, and Canva software knowledge extremely helpful. Requires flexibility regarding work hours and with project assignments. Bilingual in Spanish and English helpful, as is knowledge of the Catholic Church and its teachings.

OTHER SKILLS and ABILITIES

· Strong organizational and time management skills.

· Ability to read, analyze, and interpret common journals, articles, and periodicals.

· Excellent communication and interpersonal skills required.

· Ability to define problems, collect data, establish facts, and draw valid conclusions.

· Ability to successfully make public presentations individually or as a team member.

· Must adhere to all Diocesan Policy for communications.

WORKING CONDITIONS

The working hours of this position are not limited to an 8-hour day. This person will need to be available in the evening and weekends, as needed. Must be willing to work in conditions of stress and function well under pressure.

PHYSICAL REQUIREMENTS

The ability to sit and stand for long periods of time. Must be able to reach, grasp, feel, and see up close and from afar. Must be able to use basic office computer hardware and peripherals, with or without reasonable accommodation. Must be able to communicate verbally and in written form. Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (15 pounds).