New Business Analyst 2 - NBA2

Program Manager - Sales/ Marketing/New Business Analyst 2 - NBA2

Location: Atlanta, GA

Job Type: 6-12 Months Contract

Schedule: Hybrid (Monday, Thursday, in the office). Tuesday and Wednesday (in the field as this is a Sales job). Friday (Work from home). Occasional weekend (contingent upon Events/Trade Shows, etc. that are happening.) Some Travel As Well.

Job Summary:

Responsible for managing and growing the Real Estate sales channel by increasing program participation, generating referrals, and driving new customer acquisition. This role supports Retail Partnerships and Channel Development initiatives for the Mass Market retail natural gas portfolio. The position focuses on partner engagement, sales strategy execution, marketing support, program administration, performance reporting, and relationship management with real estate professionals and internal stakeholders.

Key Responsibilities

Channel Growth & Program Management

• Manage and grow the mover/real estate channel by increasing real estate program participants and customer referrals.
• Develop and implement approved strategies to achieve sales growth and customer acquisition goals.
• Lead sales and support activities, including partner onboarding, training, orientations, team meetings, and presentations.
• Build relationships with brokers, real estate offices, agents, and key industry influencers.
• Identify and execute opportunities to improve program engagement through campaigns, events, and partnerships.

Sales & Marketing Support

• Conduct face-to-face presentations to promote program benefits and increase partner participation.
• Coordinate monthly call campaigns, trade shows, industry events, seasonal promotions, contests, and engagement initiatives.
• Support development and distribution of marketing materials, including:
• Program kits
• Email campaigns
• Direct mail
• Videos
• Presentation materials
• Collaborate with agencies and vendors to align marketing efforts with brand messaging.
• Develop and support sales collateral, newsletters, promotional materials, and training resources.

Program Administration & Reporting

• Manage day-to-day administration of the real estate referral and rewards program.
• Handle participant onboarding, approvals, inquiries, and reward processing.
• Recommend improvements to customer-facing web pages, enrollment processes, and referral tracking systems.
• Monitor program performance, customer acquisition results, and key performance indicators (KPIs).
• Provide reporting and analysis on:
• Program performance
• Campaign effectiveness
• Profitability
• Cost per acquisition (CPA)
• Revenue projections
• Identify opportunities and recommend solutions to improve program results.

Business & Relationship Management

• Analyze business data to identify growth opportunities and solve challenges.
• Document processes and establish program guidelines aligned with business requirements.
• Communicate effectively with:
• Internal teams
• Management
• Customers
• Agencies
• Vendors
• Real estate partners
• Coordinate with operations, call centers, billing, and reporting teams to ensure smooth program execution.

Required Qualifications

Education

• Bachelor's degree required, or
• Seven years of progressive experience in sales and program management.

Experience

• Minimum 5 years of experience in:
• Program management
• Account management
• Sales channel development
• Customer relationship management
• Utility and/or real estate industry experience preferred.
• Experience managing referral, affinity, loyalty, or partner programs preferred.
• Experience developing affiliate marketing, digital/mobile marketing, or online communities preferred.

Required Skills & Knowledge

• Strong presentation, communication, and interpersonal skills.
• Ability to influence stakeholders and drive business results.
• Strong analytical skills with attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Strong problem-solving skills with the ability to identify issues and recommend solutions.
• Experience managing marketing budgets and forecasts.
• Proficiency with:
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• CRM systems
• Email marketing platforms
• Social media platforms (preferred)

Working Conditions & Requirements

• Approximately 60% travel required.
• Must be able to travel to customer locations using a personal vehicle.
• Office-based work environment.
• Must be able to:
• Stand during presentations.
• Transport, set up, and break down event materials, banners, displays, and promotional items.