Overview About This Role: If you’re a self-starter with lots of enthusiasm for devising innovative and integrated media solutions, you get energized by the notion of critical thinking, conceptualizing, and brainstorming with others. You have an entrepreneurial spirit and want to be part of an agency that is experiencing accelerated growth. Our Media Investment Associates are data enthusiasts who enjoy geeking out over the numbers and want to expand their capabilities. Being in platform and managing the technical aspects of day‑to‑day campaign management excites them. They’re logistically savvy and excited about the opportunity to learn all things related to tag management and other media operation workflows. We know you have a lot to learn, so much of your first few months will involve our Arm Candy Training Academy program to help set you up for success when you start managing your first campaigns. When that time arrives, we’ll support you every step of the way to ensure continuous learning from the best and brightest in the industry. In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Management Team in the development of media plans and execution. Key Responsibilities Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives Traffic Management: Manage the execution and technical deployment of both direct (creative assets and tags) and programmatic video and display campaigns; ad-serving, trafficking, optimization troubleshooting, etc. Cross-device implementation (desktop, mobile, IPTV, etc.) Analytics & Operations Strategy: Provide high-end monitoring and detailed reporting of media activity. Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive level reporting and activity summaries Support agency teams during operational and business reviews and act as a critical team member for operational and technical discussions Campaign Monitoring: Identify and escalating potential technical issues, identify and build specifications on potential market needs requiring technical developments Qualifications Must be located in DFW or willing to relocate 0‑1+ years of working experience in digital ad operations or technical account manager role within the digital advertising field Some experience and knowledge within the programmatic ecosystem (DSP/SSP’s, CDP, DMP, ad‑networks, etc.) Familiarity with platforms like Google Ads, Facebook, TikTok, YouTube and other ad buying platforms Outstanding analytical and project management skills Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential Ability to work effectively with internal team members and external clients and other agency partners Ability to create accurate projections based on data analysis Ability to multi‑task and perform under pressure Proactive initiative — a team player who is accountable for delivering accurate, timely and insightful reports, recommendations and POVs Bachelor’s degree preferred Master’s degree is a plus Position Status Salaried Exempt #J-18808-Ljbffr
Media Investment Associate • Dallas, TX, United States
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