Digital Marketing Analyst, SEO & Web

Digital Marketing Analyst, SEO & Web

Vienna, VA

Job Type: Full Time Associate

Req # 32310

About the Role

As our Digital Marketing Analyst, SEO & Web, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end measurement frameworkfrom data layer architecture through reporting and visualizationensuring every team has the insight they need to make smarter decisions. Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO health to business growth. In a rapidly evolving search landscape that now includes generative engine optimization (GEO) and answer engine optimization (AEO), your ability to develop forward-looking measurement frameworks will be critical to keeping MyEyeDr. visible, competitive, and analytically ahead. This is a hybrid position with a minimum of two onsite days per week at our Vienna, VA office.

The hiring range for this position is $85,000.00 to $95,000.00 annually, exclusive of benefits or bonuses (discretionary and non-discretionary), based on experience and proximity to the Vienna Home Office.

You Will

• Own MyEyeDr.'s Google Analytics implementation, ensuring accurate, complete, and trustworthy data across all digital propertiesincluding tag governance, configuration, and ongoing QA in partnership with IT and our agency partners.
• Partner with IT to design, implement, and maintain data layer events that capture meaningful onsite interactions, enabling granular behavioral analysis and ensuring measurement keeps pace with site changes and feature launches.
• Own the conversion funneldefine it, measure it, interrogate it, and continuously improve it. Develop a clear understanding of how patients move from awareness through appointment booking, identifying drop-off points and opportunities to optimize.
• Map and analyze traffic sources across paid, organic, direct, and referral channels, providing clear attribution insights that inform channel investment and marketing strategy.
• Lead the development of GA4 and Looker Studio dashboards in collaboration with internal marketing stakeholders and external agency partners, transforming raw data into visual stories that drive faster, smarter decisions.
• Build and maintain a content engagement frameworkdefine what good engagement looks like across web pages and blog content, identify high-performing topics and formats, and develop metrics (scroll depth, time on page, return visits, etc.) that reflect genuine patient interest.
• Monitor, measure, and report on SEO performance across technical health, on-page optimization, backlink profile, and keyword rankings, with clear recommendations tied to traffic and visibility outcomes.
• Develop and own a GEO/AEO measurement framework in partnership with external SEO and AI search specialists, establishing how MyEyeDr. tracks and improves its presence in AI-generated answers, featured snippets, and emerging search surfaces.
• Conduct regular competitive benchmarking in SEO and content performance, identifying gaps and opportunities relative to key competitors in the eye care and retail healthcare space.
• Synthesize data from multiple sourcesGA4, Google Search Console, SEMrush, third-party toolsinto cohesive performance narratives for marketing leadership and cross-functional partners.
• Establish data hygiene standards and documentation practices that ensure consistency and reliability across all analytics reporting.
• Stay current on changes to Google's algorithms, GA4 updates, and the evolving AI search landscape, proactively assessing implications and recommending adjustments to measurement strategy and tactics.

About You

• 4+ years of experience in digital analytics, web analytics, or SEO, with at least 2 years of hands-on ownership of a GA4 implementation in a mid-to-large organization.
• Google Analytics expertise is non-negotiableyou are deeply confident in GA4 configuration, event tracking, custom dimensions, explorations, and connecting GA data to downstream reporting tools.
• Hands-on experience working with IT or development teams on data layer architecture; you understand how events are structured, can write clear technical specifications, and can troubleshoot tracking issues independently.
• Proven ability to own and analyze conversion funnels end-to-end, with experience identifying friction points and translating findings into clear optimization recommendations.
• Strong proficiency in Looker Studio (formerly Data Studio) for building dashboards; experience connecting multiple data sources and designing reports for non-technical stakeholders.
• Solid SEO foundation covering technical SEO, on-page best practices, keyword strategy, Google Search Console, and backlink analysisyou're comfortable with tools like SEMrush, Ahrefs, Moz, or equivalent.
• Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing to a measurement framework in this space is a strong plus.
• Experience building content engagement frameworksdefining meaningful KPIs beyond pageviews and developing measurement approaches that connect content performance to business outcomes.
• Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across web properties.
• Strong analytical and storytelling skillsyou can distill complex datasets into clear, concise insights that resonate with both technical teams and marketing leadership.
• Experience in multi-location retail, healthcare, or consumer services is a plus; you understand how local search dynamics and multi-location brand presence affect measurement strategy.
• Collaborative, self-directed working styleyou're comfortable navigating relationships with internal stakeholders and external agency partners, managing competing priorities without losing sight of what matters most.
• Intellectual curiosity and a growth mindsetyou follow the data where it leads, stay on top of industry changes, and bring a proactive perspective to how MyEyeDr. should evolve its analytics and SEO approach.
• Bachelor's degree in Marketing, Analytics, Statistics, or related field, or equivalent experience.

Grow with Us

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one

Introduction | MyEyeDr. How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients. This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best. MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.