Senior Analyst, Paid Search

Overview Senior Analyst, Paid Search at Salesforce. The Digital Marketing Senior Analyst plays a key strategic role in managing Salesforce’s global paid search efforts, with a focus on agency partnership oversight, stakeholder alignment, and cross-functional collaboration. This individual is responsible for ensuring the agency is executing against business objectives while translating complex performance data into actionable insights that influence our global marketing strategy. This is an ideal opportunity for someone who combines analytical strength, cross-functional communication skills, and channel expertise to help scale a high-performing paid search program. Key Responsibilities Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360. Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency. Oversee agency execution to ensure it aligns with Salesforce’s goals, budgets, timelines, and creative direction—providing guidance, feedback, and strategic input. Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations. Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution. Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives. Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards. Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs. Qualifications 3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries. Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers. Proven experience managing or partnering with digital agencies to deliver marketing results. Demonstrated ability to translate performance data into compelling insights and business decisions. Excellent project management and cross-functional collaboration skills. Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.). Bachelor’s degree in Marketing, Business, Communications, or a related field. Desired Skills & Experience Experience in global or multi-regional paid media strategy. Familiarity with Salesforce, B2B buyer journeys, and enterprise lead generation KPIs. Understanding of media mix and how Paid Search complements channels like SEO, Paid Social, and Display. Strong communication skills with a clear, concise, and confident presentation style. Ability to thrive in a fast-paced, matrixed organization and influence without authority. What Success Looks Like Building trusted, productive relationships with agency partners and internal stakeholders. Holding agencies accountable for excellent execution and results. Effectively communicating performance insights and strategic recommendations. Driving alignment between paid search initiatives and broader marketing goals. Benefits Unleash Your Potential. When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200. For Illinois based roles, the base salary hiring range for this position is $101,900 to $140,200. #J-18808-Ljbffr