In-House Creative Agency Marketing Data Analyst - C13

Marketing Data Analyst

In this role you will analyze performance data and market trends to strengthen Citi's in-house creative output. You will translate complex data into actionable insights for designers and copywriters, monitor results, and present findings to senior leaders. You'll work with cross-functional partners to set baselines, track campaigns, and guide creative strategy with data-driven storytelling. This is an opportunity to shape marketing creative at scale within a leading financial services brand.

Compensation / Benefits

• medical, dental & vision coverage
• 401(k) retirement plan
• life, accident, and disability insurance
• wellness programs
• paid time off (vacation)
• paid holidays

Responsibilities

• Monitor and forecast trends to integrate into marketing creatives
• Collaborate with internal clients to collect performance results and report findings
• Collect and summarize competitor work samples and share key takeaways
• Develop and implement a data gathering and analysis system with established baselines
• Derive customer insights from performance results to inform design and copy
• Lead lunch-and-learns on marketing best practices with the in-house team and partners
• Present concise learnings to senior leadership
• Think strategically to align business needs with creative deliverables
• Synthesize data from multiple sources into a central, compelling story
• Understand strategy behind key messages with internal clients
• Manage time to track multiple campaigns and deliver high-quality work

Key requirements

• Bachelor's degree in Business, Marketing, Mass Communication/Advertising, or related field
• 8-10 years of related work experience (digital agency environment preferred)
• Excellent written and verbal communication skills
• Expertise in MS Office (Excel, Word, PowerPoint)
• Experience using Tableau; SQL, Python, and/or R a plus
• Strong ability to report data and metrics with dashboards and analytics
• Adept at extracting customer insights from creative performance data
• Independent leader with strong organizational skills and a fast-paced, deadline-driven mindset
• Experience presenting to senior leaders
• Passion for analytical thinking and making complex data clear
• Adaptable
• Collaborative
• Courageous
• Tableau
• SQL
• Python