Senior Manager, Product Marketing

Overview

RSA Conference is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and access experts, unbiased content, and ideas that help individuals and companies enhance their cybersecurity posture and build stronger, smarter teams. Both in-person and online, RSAC empowers the collective “we” to stand against cyberthreats around the world. It’s the ultimate marketplace for the latest technologies, insights, and educational opportunities in cybersecurity. RSAC Conference has been the cybersecurity industry\'s premier gathering for 34 years. We are transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce and you will be building something entirely new. As our first dedicated product marketing hire for the RSAC Membership platform, you\'ll shape a product from the ground up in a massive market with significant growth potential, creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round. What You\'ll Do

Messaging & Positioning Development : Define and own product positioning; develop value propositions for our freemium model that drive conversion Create compelling messaging architecture that differentiates us from competitors Develop customer segmentation and targeting strategies spanning security analysts to CISOs Go-to-Market Strategy & Campaign Creation : Be a trusted partner to the product team; leverage customer data and research to recommend product enhancements & features Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities Design and execute omni-channel campaigns that drive product adoption and revenue growth Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts Market Intelligence & Analysis : Become an expert on the cybersecurity professional development landscape and competitive threats Track industry trends, customer feedback, and market opportunities to inform strategy Use data-driven insights to optimize campaigns and improve conversion metrics Collaborate with RSAC Research teams to translate research insights into marketable differentiators Your Profile

6-8+ years in product marketing, with significant experience launching new products or building new categories Experience in cybersecurity, community platforms, and freemium subscription models are preferred Familiarity marketing to technical audiences and translating complex value propositions You could be a great fit if : You have a strong analytical mindset and experience using data to drive positioning, pricing, and campaign decisions You have a collaborative leadership style with proven ability to lead without direct authority You are comfortable with ambiguity and enjoy building processes and strategies from scratch You put customers at the center of everything you do and have deep empathy for their challenges You are a natural storyteller with a love for crafting compelling narratives You dream big with a bias for action and aren\'t afraid to challenge the status quo This role is not for you if : You prefer optimizing existing products rather than building something entirely new Location & Benefits

Please be aware that although this is a remote position, to be considered for the vacancy, you must be living in one of the following states : California, Colorado, Connecticut, Florida, Illinois, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Washington Salary range

150,000 - $175,000 Employer-subsidized medical, dental and vision insurance 401K retirement employer match Home office equipment stipend and monthly technology stipend Thirteen paid holidays per calendar year Flexible personal time off Annual employee bonus dependent upon overall company and personal performance Annual company-wide offsite Our Culture

We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding. We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose. Our team is passionate and results-oriented, striving to achieve excellence in everything we do. We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives. We recognize that by collaborating and working together, we can achieve our goals faster and more effectively. Why RSAC?

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community. We\'re always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats. Our Values : Adaptability, Community, Excellence. RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. LI-Remote

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