Digital Marketing Specialist

Digital Marketing Specialist

At Headlands Research, we are dedicated to enhancing clinical trial delivery within our communities. As a leading network of advanced clinical trial sites, we leverage cutting-edge technology and exceptional support services to broaden outreach and participation. Founded in 2018, our rapidly growing company currently operates 20+ sites across the US and Canada, with plans for further expansion.

The Role : We're seeking a metrics-driven, fast, and creative Digital Marketing Specialist to join our Central Recruitment team. This role is focused on running all back-end digital advertising and campaign reporting. The ideal candidate is an explorer at heart, always testing new platforms and strategies to find patients where they are, while keeping a sharp eye on data and ROI.

You'll work across multiple platforms META (Facebook / Instagram), Google Ads, Reddit, TikTok, and other emerging channels as well as managing website content / landing pages to ensure seamless patient engagement. This plays a critical role in building efficient, scalable recruitment funnels that power our clinical research network.

Duties / Responsibilities :

• Manage day-to-day execution of digital campaigns across META, Google Ads, Reddit, TikTok, and other patient-facing platforms.
• Optimize campaigns to maximize CPL (Cost per Lead), CPS (Cost per Screen), and overall ROI.
• Collaborate with recruitment and operations teams to translate study goals into digital strategy.
• Manage website updates and landing page optimization to drive conversions.
• Monitor, analyze, and report on campaign performance with clear metrics and actionable insights.
• Experiment with creative approaches to messaging and audience targeting to expand reach.
• Stay current with digital marketing trends, platform updates, and compliance requirements.

Required Skills and Abilities :