Director of Brand & Social Content Strategy

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories : Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands : Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

Position Overview :

Director of Brand & Social Content Strategy Aspen Dental is seeking a forward-thinking Director of Brand & Social Content Strategy to drive a modern, integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this leader will lead content strategy for the Aspen Dental brand identifying key messaging needs, mapping content across channels, and owning the paid and organic social media strategy and execution. This role will be responsible for shaping how holistic brand content drives awareness, engagement, acquisition, and retention across all touchpoints.

This role requires a unique blend of storytelling, content strategy, and performance-minded marketing. The ideal candidate deeply understands how to build brand affinity through content, but also how to architect that content across the full acquisition funnel—from awareness to conversion—and in close partnership with the cross functional channel teams (media, CRM, web) to maximize performance.

The Director of Brand & Social Content will ensure Aspen and its family of brands remain at the forefront of consumer attention by delivering innovative, insight-driven content strategies that fuel growth, strengthen trust, and build long-term loyalty.

Responsibilities

• Brand Content Strategy Leadership
• Define and execute the Aspen Dental content strategy that balances brand storytelling with full funnel performance-driven outcomes, ensuring content is tailored to every stage of the acquisition funnel.
• Build frameworks for how content will drive awareness, consideration, conversion, and loyalty across digital, social, and owned channels.
• Champion a test-and-learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team.
• Identify messaging iteration opportunities to continually maximize performance and meet business needs and demands.

Social Media Strategy

Cross Functional Collaboration

Performance & Analytics

Leadership & Innovation

Requirements

Additional Job Description

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