Senior Vice President of Marketing

Senior Vice President of Marketing

About the Company

Join a rapidly growing provider of pet insurance and related services that is shaping the future of the industry.

Industry

Insurance

Type

Privately Held

Founded

2021

Employees

1001-5000

About the Role

We are looking for an innovative and experienced Senior Vice President of Marketing to spearhead our comprehensive marketing strategy. This is an exciting opportunity to drive brand growth, enhance customer acquisition, and improve policy retention through effective full-funnel marketing execution and optimization. The successful candidate will have a strong background in analytical and performance marketing, particularly in digital marketing and e-commerce, alongside expertise in brand management, customer segmentation, and B2B2C models.

The Senior Vice President will manage full-funnel media investments, own marketing performance KPIs, and lead brand marketing strategies to ensure alignment with our ambitious growth objectives. You will collaborate with cross-functional teams while leveraging a data-driven approach to decision-making.

Key Responsibilities :

• Develop and execute a comprehensive marketing strategy aligned with company goals.
• Drive brand growth, customer acquisition, and policy retention initiatives.
• Oversee full-funnel media investments and performance metrics.
• Collaborate with various teams to enhance customer journey and experience.
• Foster a data-driven culture within the marketing team.

Qualifications :

The ideal candidate will have a minimum of 10 years of experience in digital marketing, focusing heavily on performance and analytical marketing. You should have notable experience in brand management, marketing strategy, and customer segmentation, with at least 5 years in digital insurance or service distribution. Proficiency in UX and digital product design is essential, alongside a background in customer journey orchestration.

We seek a leader with exceptional collaboration, communication, and leadership skills, who is adept at aligning marketing efforts with financial outcomes to drive company success.

Hiring Manager Title

President

Travel Percent

Less than 10%

Functions