Lifecycle Marketing Associate

Stride enables independent workers to reap the benefits of their independence. We simplify the challenges of being self‑employed by helping workers handle the complexities of insurance, finances, and taxes — in one convenient platform. Since 2014, we have helped over 3.7 million workers save an estimated $5.4 billion on their taxes and monthly health insurance premiums. Stride partners with leading companies like Uber, Amazon, DoorDash, and Instacart to provide independent workers with access to our benefits platform. The company is backed by $96 million in capital from Venrock, New Enterprise Associates, Fidelity’s F‑Prime Capital Partners, Mastercard, Allstate and King River.

The Role

Lifecycle Marketing Associate

Cash compensation range : $85,000 – 102,000 USD annually + equity.

We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail‑oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in‑app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high‑impact campaigns that drive results.

Responsibilities

Campaign Planning, Execution, and QA – plan, execute, and QA lifecycle campaigns from start to finish.

Develop campaign, audience, and testing strategies aligned with company goals and KPIs.

Set up, QA, and manage lifecycle campaigns, automated triggers, and transactional communications across email, push, in‑app messages, and SMS.

Update and maintain a high volume of unique content cards in Stride’s native app.

Update email HTML and templates to meet campaign requirements and copy structure.

Build, manage, and update the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.

Design & Content Development – partner with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma.

Develop copy and subject lines that align with brand voice.

Create thorough copy briefs with clear guidelines for copywriters, then manage the copy development, review, and approval process.

Campaign Analysis, Reporting, and Optimization – track, analyze, and summarize campaign performance metrics, including open, click, and unsubscribe rates.

Analyze A / B tests, define learnings, and make recommendations for optimization.

Report on campaign performance and insights across the organization.

Compliance – adhere to privacy, internal, and industry guidelines for all communication channels; ensure compliance with CAN‑SPAM, TCPA, and HIPAA regulations.

Documentation – manage the repository of assets, performance documentation, campaign visuals, guidelines, and instructions.

Qualifications

3+ years of hands‑on Braze experience, building both campaigns and canvases using email, in‑app notifications, SMS, push notifications, content cards, and multi‑channel campaigns.

Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization.

Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters.

Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and / or Excel.

Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team.

Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail.

Proficiency with Google Sheets, Docs, and Slides.

Familiarity with project or task management tools (e.g., Asana).

Basic graphic design skills (e.g., Canva).

Basic content management system experience (e.g., Squarespace).

Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.

Experience in startup, e‑commerce, and / or insurance environments preferred, but not required.

Interview Focus

An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings.

A strong test‑and‑learn mindset—comfortable proposing experiments, running A / B tests, and iterating based on results.

Able to meet deadlines under pressure while remaining flexible, organized, and committed to high‑quality work.

A self‑starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward.

Compensation & Benefits

Stride’s Compensation Philosophy utilizes a National Payscale, designed to fairly and equitably pay employees based on performance, impact, and geographic market data. Cash compensation above is the total salary; employees also receive stock options. Compensation ranges are competitive, equitable, and growth‑oriented. We offer a comprehensive benefits package—check

our benefits page

for details.

Stride is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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