Job Marketing, Activations, and Programming Manager

Marketing, Activations, and Programming Manager

The Marketing, Activations, and Programming Manager is accountable for conceiving, executing, and overseeing a diverse array of marketing initiatives spanning digital marketing, social media, public relations, creative services, website administration, partnerships, and email marketing, all aimed at achieving exceptional outcomes. This role demands close collaboration with key departmental leaders to craft innovative collateral, seasonal packages, and programming. A paramount objective is to conceptualize distinctive activations and cultivate partnerships with both internal and external stakeholders, elevating the guest experience across the property.

A central focus of this role is to construct and manage marketing strategies that align with organizational goals and elevate the hotel's brand perception. This entails analyzing customer feedback, market dynamics, and competitive landscapes to formulate effective marketing strategies. Furthermore, the Marketing, Activations, and Programming Manager will play a pivotal role in coordinating and executing all marketing, advertising, promotional endeavors, and social media campaigns.

Responsibilities

Marketing Strategy and Agency Management :

• Oversee the hotel's social media agency, guiding content calendars, influencer stays, and social advertising strategies.
• Manage the PR agency to establish hotel talking points, arrange media interviews, and provide innovative information for ongoing and seasonal news opportunities.
• Collaborate with the Design team to create branded materials and hotel content, encompassing items like signage, key cards, in-room TV content, and hotel collateral.
• Manage all in-hotel messaging for guests, including front desk signage, in-room collateral, entertainment guides, on-hold messages, and in-room videos.

Partnerships and Collaborations :

Digital Marketing and Collaboration :

Event Management and Compliance :

Internal Communication and Reporting :

Qualifications