Vice President of Marketing

Description

Vice President of Marketing

About us : HRM Enterprises, Inc. is a unique, exciting, and diversified family of eight companies. Sitting on its 200-acre campus in NE Ohio, the company operates the country's largest independent hardware store, a TripAdvisor top rated restaurant, and the largest flea market in Ohio that attracts more than 2 million visitors annually. The company owns and operates several other businesses throughout the region, but the main campus of HRM has truly become a destination for customers near and far for the massive breadth and assortment of products and services, and experiences. Established in 1939, this family-owned company is a leader in the markets it serves, and it employs 950 people who work each day to go above and beyond customers' expectations.

HRM Enterprises is driven by a deep set of values, serving others as they would want to be served. They are committed to being a great place to work with Sundays off, no late evenings, and great benefits.

About the position : HRM Enterprises is a purpose-driven, family-owned business with a remarkable foundation and a bold vision for what's next. Their collection of iconic retail and hospitality focused destinations, most notably Hartville Hardware, Kitchen, MarketPlace and Lehman's, attracts millions of guests each year. With deeply loyal customers, a compelling brand story, and a growing eCommerce presence, HRM is positioned for significant growth across its portfolio.

The newly created Vice President of Marketing role represents a strategic investment in that future. This executive will be the company's first enterprise-wide marketing leader, responsible for developing and executing a unified marketing strategy that drives traffic, builds loyalty, and increases cross-selling and conversion across all retail locations and platforms. It's a rare opportunity to shape something enduring-bringing fresh perspective and strategic leadership to an already beloved brand.

Reporting to the CEO and partnering closely with the executive team, this leader will build a strategy not just to attract visitors-but to inspire them to stay longer, explore more of the campus while having had a rich, memorable experience.

This role calls for a results driven, highly analytical, customer-centric leader who thrives at the intersection of retail brand strategy and hard-hitting traffic driving programming. The ideal candidate will bring deep experience in destination retail and omni-channel customer engagement. They'll be fluent in data, energized by collaboration, and motivated to deliver measurable results. It's a unique opportunity to join a growing, family-owned company with strong leadership, deep values, and a desire to do something truly special.

Essential Responsibilities :

• Drive traffic and revenue growth across HRM's brick-and-mortar locations, with emphasis on Hartville Hardware, Hartville Kitchen, Lehman's, and the soon-to-open Middlefield Ohio Hardware store.
• Develop and implement an enterprise-wide marketing strategy that aligns business unit goals while elevating the overall HRM brand and destination appeal.
• Champion a full-funnel marketing approach to drive customer traffic across paid, owned, and earned channels-including digital media, email, local and regional advertising, in-store conversion, and loyalty.
• Create and execute targeted campaigns to increase traffic, purchase volume, and frequency using analytics, geo-targeting, digital engagement, and performance marketing techniques.
• Build a profitable, collaborative marketing team, providing mentorship and leadership and serving cross-functional leaders across the brands and company.
• Leverage customer and POS data to refine strategies and identify opportunities for cross-sell, repeat visits, and expanded customer engagement.
• Enhance marketing ROI through performance tracking, budget management, vendor co-op programs, and investments in high-performing marketing channels.
• Partner closely with eCommerce leadership to ensure brand consistency, drive omni-channel awareness, and support in-store promotions via digital channels.
• Support new initiatives including store openings and enterprise-wide campaigns that reinforce HRM's destination positioning.

Essential Qualifications :

At HRM Enterprises, we serve others as we would want to be served. If you want to join a team that works each day to go beyond our customers' expectations, then please apply for this great opportunity.