Vice President, US Card Acquisitions

Vice President, US Card Acquisitions

The Vice President, US Card Acquisitions is a key member of the Global Cards leadership team. The Global Cards team is responsible for driving material profit to Marriott International in 2025 through acquiring and engaging Marriott Bonvoy Cardmembers. The team is also tasked with significant growth goals in subsequent years. The leader in this role creates and executes the strategy to acquire new card members into the franchise, the most important driver of MI fees and unlocking of incremental customer behavior to Marriott.

Specifically, he / she will be responsible for working with their direct reports, internal colleagues, and bank partners to build / enhance the strategy, blueprint and roadmap to acquire new cardmembers in the US. The incumbent will drive marketing, targeting, and capability strategies to acquire new, high spending and profitable cardmembers to Marriott. He / she will also identify, size, and prioritize new strategies, capabilities and vendors to help transform the growth through attracting new applicants, converting those applicants and creating solutions to approve current applicants who are declined. He / she should have strong knowledge of entire funnel with success on driving prospects to conversion. Strong background needed in targeting, analysis, digital marketing, paid media and search as well as high knowledge of issuer process for acquisition function. He / she is the key relationship leader with both US banks for acquisition, figuring out how to maximize Marriott results while ensuring the needs of both banks are met for the headline metric of New Accounts Acquired.

Candidate Profile

Education and Experience Required

4-year degree from an accredited university in Business Administration, Marketing, Finance or related major

12+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance

Experience working in financial services, banking, or credit card issuer

Track record of creating and syndicating strategies in a global company

Education and Experience Preferred

Demonstrated track record of building and delivering full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement

Expertise in the design and development of processes to improve operational efficiency and effectiveness

Core Work Activities

Strategic Planning

Lead opportunity sizing to help organization create appropriate stretch goals, roadmap and future state

From the above inputs and working with key stakeholders, create the strategic transformation plan for new card acquisitions

Ensure linkages with entire organization in order to successfully implement plan

Re-define investment optimization process to ensure capability to fund offers that differentiate Marriott cobrand cards versus the competition

Partner Management

Set acquisition agenda for both bank partners, including strategic priorities, key initiatives and business reviews

Manage and close all partner issues, including contractual, customer and regulatory

Define acquisition component of the US bank negotiation strategy, a key input for overall dual issuer negotiation process

Marketing

Creates and executes all US acquisition initiatives / programs, working with internal and external stakeholders on program design, development and execution

Develops and executes specific programs that ensure new cardmembers are active with the card in order to drive revenue and MI fees

Drives seamless integration with Marriott Bonvoy to ensure members understand how acquiring a card enables best experience with the Marriott Bonvoy program

New Channel Creation

Work with bank and internal stakeholders to create vision and roadmap for on property card acquisition, a key goal for Marriott which would make our company first in the industry to scale the channel

Fully deploy Marriott paid media channel, an innovation where Marriott instead of banks are acquiring in paid search and media

Create solution for the 50%+ members who are declined for a card

The salary range for this position is $177,000 to $273,500 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.