Principal Brand Strategist

A company is looking for a Principal Brand Strategist.

Key Responsibilities

Manage brand strategy processes including naming, positioning, and portfolio unification

Influence foundational messaging and marketing for AI storytelling

Drive internal brand innovation and engage with cross-functional teams to enhance brand awareness

Required Qualifications

5-7 years of hands-on brand strategy experience, including naming and brand positioning

Experience managing strategic cross-team projects related to brand portfolio management

Top of funnel marketing execution experience, such as product and campaign launches

Ability to contribute to brand planning and activation with a strategic perspective

Broad brand experience across B2B SaaS