Strategic Marketing Initiatives and Programs Manager

Strategic Marketing Initiatives And Programs Manager

The role of the Strategic Marketing Initiatives And Programs Manager is responsible for the development and / or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and / or solutions, such as Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region but must be focused on outbound (customer-facing) activities. Defines and / or manages execution of GTM marketing strategies and tactical plans. Develops / manages GTM program budgets. Aligns organizations / processes to achieve program goals. Develops and / or manages delivery of value propositions / messaging for assigned offerings. Develops and / or executes awareness / consideration / preference (ACP) and / or demand generation campaigns. Develops and / or executes upsell / cross-sell / attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development / relationships specific to GTM programs. Determines GTM program goals / benchmarks and tracks / analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and / or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers / clients. Exercises significant independent judgment to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower-level employees.

Responsibilities :

• Building product and solution campaigns that are North America specific.
• Develop and secure approval for GTM plans and budgets.
• Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
• Define GTM metrics / goals / benchmarks and track / report progress against them.
• Develop closed-loop post-analysis for marketing programs and identify / execute indicated actions.
• Develop offering / segment messaging and manage / monitor their delivery.
• Develop / define customer segmentation strategies and customer experience plans and execute / monitor them.
• Perform marketing operations activities as needed, e.g., Siebel MRM / CRM, PO / accrual management, collateral fulfillment.
• Assist sales with development of sales training materials.
• Assist sales with retailer / reseller account calls / development.

Education and Experience Required :

Knowledge and Skills :

Additional Skills :

Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis

What We Can Offer You :

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.