Marketing Analyst

A company is looking for a Marketing Analyst to contribute to its marketing organization by transforming data into actionable insights.

Key Responsibilities

Develop and maintain self-service dashboards and reports using BI tools to provide actionable insights to Marketing stakeholders

Support ad-hoc data requests by analyzing data to uncover trends and provide data-backed responses

Collaborate with stakeholders to define and refine Key Performance Indicators (KPIs) to measure the effectiveness of marketing initiatives

Required Qualifications

Bachelor's degree in a related quantitative field (e.g., Marketing Analytics, Business Administration, Data Science)

2-3 years of experience supporting B2B Marketing teams in an analyst role

Minimum of 1 year performing BI analysis and reporting with tools such as Tableau or Power BI

Proficient in SQL for extracting and analyzing large datasets from cloud data warehouses

Experience with marketing tech stack tools, including Salesforce and Marketo data structures