Senior Marketing Manager – GMC Trucks and Full-Size SUVs

Job Description

As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs you will lead the strategic vehicle lifecycle plan including developing and executing positioning product launch go-to-market plan and growth initiatives to optimize sales and profitability. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product pricing / incentives advertising promotions and retail channel. You will lead a team responsible for managing several high-priority vehicle lines including Sierra LD Sierra HD Sierra EV Canyon Savana and Yukon / XL. This position reports to the Global Buick and GMC Marketing Director.

Key Responsibilities Include :

• Develop and lead launch strategy for current programs and partner cross functionally on future product looking for overarching brand efficiencies and opportunities
• Devise product-driven marketing initiatives to optimize sales share variable profit and customer targets
• Ability to leverage and storytell through data to make informed decisions to implement and execute our strategy and communicate strategy to senior leaders
• Lead a large team of Marketing Managers Assistant Marketing Managers and Product Information Specialists; Drive successful execution of marketing strategies and develop a high performing team through feedback and coaching performance reviews and skill development
• Be the voice of the customer through deep knowledge of understanding the customers functional technical and emotional needs
• Drive insights and recommendations with a consumer-first mindset driven by data and a comprehensive understanding of the product brand segment trends and competitive landscape (current and future)

For each product :

Essential Skills / Requirements

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Required Experience :

Manager

Key Skills

Joomla,Access,Finance,Bar,Front Office,HVAC Design

Employment Type : Full-Time

Experience : years

Vacancy : 1